Attributes of the Labor Party

Mar 15, 2010

Q. Here is a list of things both favourable and unfavourable that have been said about various political parties. Which statements do you feel fit the Labor Party? 

  6 Jul 09 14 Mar 10

 

% change
Moderate 65% 63% -2%
Will promise to do anything to win votes 57% 63% +6%
Looks after the interests of working families 61% 57% -4%
Professional in its approach 59% 55% -4%
Understands the problems facing Australia 62% 54% -8%
Has a good team of leaders 60% 52% -8%
Out of touch with ordinary people 44% 48% +4%
Too dominated by its leader 39% 45% +6%
Divided 30% 36% +6%
Keeps its promises 44% 33% -11%
Extreme 25% 26% +1%

The Labor Party’s main attributes were being moderate (63%), will promise anything to win votes (63%), looks after the interests of working families (57%) and professional in its approach (55%).

 Since these questions were last asked in July 2009, most of Labor’s positive attributes have declined a little and the negative attributes increased. Main changes since last July were keeps its promises (down 11% to 33%), has a good team of leaders (down 8% to 52%) and understands the problems facing Australia (down 8% to 54%).

Note that the 2PP voting intention for 6 July 2009 was 59%-41% compared to the current 56%-44%. Comments »

Attributes of the Liberal Party

Mar 15, 2010

Q. And which statements do you feel fit the Liberal Party? 

  6 July 09 14 Mar 10

 

% change
Will promise to do anything to win votes 67% 72% +5%
Divided 74% 66% -8%
Out of touch with ordinary people 62% 58% -4%
Moderate 50% 50%
Professional in its approach 41% 47% +6%
Too dominated by its leader 34% 44% +10%
Understands the problems facing Australia 44% 43% -1%
Extreme 36% 38% +2%
Looks after the interests of working families 31% 35% +4%
Has a good team of leaders 29% 31% +2%
Keeps its promises 28% 23% -5%

The Liberal Party’s main attributes were – will promise anything to win votes (72%), divided (66%) and out of touch with ordinary people (58%).

Main changes since last July were – too dominated by its leader (up 10% to 44%), divided (down 8% to 66%) and professional in its approach (up 6% to 47%). Comments »

Party Attributes Comparison

Mar 15, 2010

  Labor Liberal

 

% difference
Looks after the interests of working families 57% 35% +22%
Has a good team of leaders 52% 31% +21%
Moderate 63% 50% +13%
Understands the problems facing Australia 54% 43% +11%
Keeps its promises 33% 23% +10%
Professional in its approach 55% 47% +8%
Too dominated by its leader 45% 44% +1%
Will promise to do anything to win votes 63% 72% -9%
Out of touch with ordinary people 48% 58% -10%
Extreme 26% 38% -12%
Divided 36% 66% -30%

The Labor Party maintains significant leads over the Liberal Party on all positive attributes – in particular, looks after the interest of working families (+22%), has a good team of leaders (+21%), moderate (+11%), understands the problems facing Australia (+11%) and keeps its promises (+10).

 The Liberal Party is more likely to be considered divided (-30%), extreme (-12%) and out of touch with ordinary people (-10%). Comments »

Media usage

Mar 15, 2010

Q. How frequently do you read, listen to or watch the following?

  Daily Several times a week About once a week Less often Never Don’t know
Commercial TV news and current affairs 48% 27% 12% 8% 5% 1%
News and opinion in daily newspapers 26% 22% 24% 16% 11% 1%
Commercial radio news and current affairs 24% 22% 13% 20% 19% 1%
News and opinion websites 23% 22% 17% 19% 17% 2%
ABC TV news and current affairs 19% 21% 18% 23% 18% 1%
ABC radio news and current affairs 15% 13% 10% 28% 33% 2%
Commercial radio talkback programs 13% 12% 12% 26% 36% 1%
ABC radio talkback programs 8% 10% 10% 26% 45% 2%
Internet blogs 6% 9% 13% 29% 41% 3%

 Commercial TV news and current affairs was the most used news and opinion media (48% watch daily). 26% read newspapers daily, 24% commercial radio news and current affairs and 23% news and opinion websites.

 Newspapers tend to be read more by older people (38% of 65+ years read daily). 65% of those aged 55+ watch commercial TV news and current affairs daily. Internet news and opinion websites have similar patterns of usage across age groups but internet bogs are mostly used by those aged under 35 (10% daily) Comments »

Trust in media

Mar 15, 2010

Q. How much trust do you have in what you read or hear in the following media?

  A lot Some Not much None Don’t know/use
ABC TV news and current affairs 25% 45% 14% 3% 13%
ABC radio news and current affairs 20% 42% 15% 4% 19%
Commercial TV news and current affairs 9% 55% 26% 5% 5%
News and opinion in daily newspapers 9% 53% 26% 4% 7%
Commercial radio news and current affairs 7% 47% 29% 6% 10%
ABC radio talkback programs 6% 39% 24% 5% 25%
News and opinion websites 5% 44% 31% 6% 15%
Commercial radio talkback programs 3% 35% 32% 11% 19%
Internet blogs 2% 18% 40% 15% 25%

 ABC TV and radio news and current affairs were the most trusted media (25% and 20% respectively have a lot of trust).

 Commercial TV news and current affairs programs have the highest consumption, but only 9% say they have a lot of trust in them.

And although consumption of newspapers and internet news sites is very similar, newspapers are considered more trustworthy (62% compared to 49% have a lot/some trust in them). Comments »

Federal politics – voting intention

Mar 1, 2010

Q. If there was a Federal election held today, to which party would you probably give your first preference?  

Q. If you ‘don’t know’ on the above question, which party are you currently leaning to?  

*1816 sample size

2 week average % 2PP 2PP shift from last week
Liberal 37%    
National 3%    
Total Lib/Nat 40% 47% +1%
Labor 42% 53% -1%
Greens 9%    
Family First 2%    
Other/Independent 7%    

 NB.  The data in the above table is derived from our weekly first preference voting question.  Respondents who select ‘don’t know’ as their first preference are not included in the results. 

* Sample is the culmination of two week’s polling data.   Comments »

Attributes to describe Prime Minister, Kevin Rudd

Mar 1, 2010

Q.  Which of the following describe your opinion of the Prime Minister, Kevin Rudd?

  29 June 09 7 Dec 09 1 March 10 Difference from Jun 09 Difference from Dec 09
Intelligent 84% 82% 82% -2%
Hard-working 83% 77% 77% -6%
A capable leader 72% 69% 65% -7% -4%
Demanding 67% 60% 55% -12% -5%
Arrogant 46% 49% 45% -1% -4%
Out of touch with ordinary people 41% 45% 45% +4%
Understands the problems facing Australia 67% 59% 62% -5% +3%
Visionary 49% 48% 44% -5% -4%
Superficial 40% 41% 46% +6% +5%
Good in a crisis 60% 58% 56% -4% -2%
Narrow-minded 32% 36% 36% +4%
Down to earth 56% 55% 57% +1% +2%
Too inflexible 32% 38% 38% +6%
Complacent 28% 38% 40% +12% +2%
More honest than most politicians 47% 49% 47% -2%
Trustworthy n/a 51% 51%

Comparing our June 2009 results with those obtained this week, Rudd has gained points in terms of appearing complacent (+12%), superficial (+6%) and too inflexible (+6%).  He has lost the most ground in terms of appearing as demanding (-12%), a capable leader (-7%) and hard-working (-6%).

Comparing this week’s results with those obtained in December 2009, Rudd has gained the most ground in terms of appearing superficial (+5%) and lost the most ground in terms of appearing demanding (-5%), arrogant (-4%), visionary (-4%) and as a capable leader (-4%).   Comments »

Attributes to describe the Opposition Leader, Tony Abbott

Mar 1, 2010

Q.  Which of the following describe your opinion of the Opposition Leader, Tony Abbott?

  7 Dec 09  1 March 10 Difference
Intelligent 71% 71%
Hard-working 69% 69%
A capable leader 46% 49% +3%
Demanding 53% 55% +2%
Arrogant 53% 53%
Out of touch with ordinary people 53% 50% -3%
Understands the problems facing Australia 46% 49% +3%
Visionary 34% 33% -1%
Superficial 42% 43% +1%
Good in a crisis 39% 38% -1%
Narrow-minded 52% 57% +5%
Down to earth 46% 46%
Too inflexible 45% 49% +4%
Complacent 31% 33% +2%
More honest than most politicians 31% 34% +3%
Trustworthy 36% 38% +2%

 Since we asked this question in December 2007, Abbott has gained the most points when it comes to appearing narrow minded (+5%) and appearing too inflexible (+4%). 

 When it comes to positive traits, Abbott has gained some ground in terms of appearing as a capable leader (+3%) who understands the problems facing Australia (+3%) and more honest than most politicians (+3%).  Comments »

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