Media usage

Mar 15, 2010

Q. How frequently do you read, listen to or watch the following?

  Daily Several times a week About once a week Less often Never Don’t know
Commercial TV news and current affairs 48% 27% 12% 8% 5% 1%
News and opinion in daily newspapers 26% 22% 24% 16% 11% 1%
Commercial radio news and current affairs 24% 22% 13% 20% 19% 1%
News and opinion websites 23% 22% 17% 19% 17% 2%
ABC TV news and current affairs 19% 21% 18% 23% 18% 1%
ABC radio news and current affairs 15% 13% 10% 28% 33% 2%
Commercial radio talkback programs 13% 12% 12% 26% 36% 1%
ABC radio talkback programs 8% 10% 10% 26% 45% 2%
Internet blogs 6% 9% 13% 29% 41% 3%

 Commercial TV news and current affairs was the most used news and opinion media (48% watch daily). 26% read newspapers daily, 24% commercial radio news and current affairs and 23% news and opinion websites.

 Newspapers tend to be read more by older people (38% of 65+ years read daily). 65% of those aged 55+ watch commercial TV news and current affairs daily. Internet news and opinion websites have similar patterns of usage across age groups but internet bogs are mostly used by those aged under 35 (10% daily) Comments »

Trust in media

Mar 15, 2010

Q. How much trust do you have in what you read or hear in the following media?

  A lot Some Not much None Don’t know/use
ABC TV news and current affairs 25% 45% 14% 3% 13%
ABC radio news and current affairs 20% 42% 15% 4% 19%
Commercial TV news and current affairs 9% 55% 26% 5% 5%
News and opinion in daily newspapers 9% 53% 26% 4% 7%
Commercial radio news and current affairs 7% 47% 29% 6% 10%
ABC radio talkback programs 6% 39% 24% 5% 25%
News and opinion websites 5% 44% 31% 6% 15%
Commercial radio talkback programs 3% 35% 32% 11% 19%
Internet blogs 2% 18% 40% 15% 25%

 ABC TV and radio news and current affairs were the most trusted media (25% and 20% respectively have a lot of trust).

 Commercial TV news and current affairs programs have the highest consumption, but only 9% say they have a lot of trust in them.

And although consumption of newspapers and internet news sites is very similar, newspapers are considered more trustworthy (62% compared to 49% have a lot/some trust in them). Comments »

Federal politics – voting intention

Mar 1, 2010

Q. If there was a Federal election held today, to which party would you probably give your first preference?  

Q. If you ‘don’t know’ on the above question, which party are you currently leaning to?  

*1816 sample size

2 week average % 2PP 2PP shift from last week
Liberal 37%    
National 3%    
Total Lib/Nat 40% 47% +1%
Labor 42% 53% -1%
Greens 9%    
Family First 2%    
Other/Independent 7%    

 NB.  The data in the above table is derived from our weekly first preference voting question.  Respondents who select ‘don’t know’ as their first preference are not included in the results. 

* Sample is the culmination of two week’s polling data.   Comments »

Attributes to describe Prime Minister, Kevin Rudd

Mar 1, 2010

Q.  Which of the following describe your opinion of the Prime Minister, Kevin Rudd?

  29 June 09 7 Dec 09 1 March 10 Difference from Jun 09 Difference from Dec 09
Intelligent 84% 82% 82% -2%
Hard-working 83% 77% 77% -6%
A capable leader 72% 69% 65% -7% -4%
Demanding 67% 60% 55% -12% -5%
Arrogant 46% 49% 45% -1% -4%
Out of touch with ordinary people 41% 45% 45% +4%
Understands the problems facing Australia 67% 59% 62% -5% +3%
Visionary 49% 48% 44% -5% -4%
Superficial 40% 41% 46% +6% +5%
Good in a crisis 60% 58% 56% -4% -2%
Narrow-minded 32% 36% 36% +4%
Down to earth 56% 55% 57% +1% +2%
Too inflexible 32% 38% 38% +6%
Complacent 28% 38% 40% +12% +2%
More honest than most politicians 47% 49% 47% -2%
Trustworthy n/a 51% 51%

Comparing our June 2009 results with those obtained this week, Rudd has gained points in terms of appearing complacent (+12%), superficial (+6%) and too inflexible (+6%).  He has lost the most ground in terms of appearing as demanding (-12%), a capable leader (-7%) and hard-working (-6%).

Comparing this week’s results with those obtained in December 2009, Rudd has gained the most ground in terms of appearing superficial (+5%) and lost the most ground in terms of appearing demanding (-5%), arrogant (-4%), visionary (-4%) and as a capable leader (-4%).   Comments »

Attributes to describe the Opposition Leader, Tony Abbott

Mar 1, 2010

Q.  Which of the following describe your opinion of the Opposition Leader, Tony Abbott?

  7 Dec 09  1 March 10 Difference
Intelligent 71% 71%
Hard-working 69% 69%
A capable leader 46% 49% +3%
Demanding 53% 55% +2%
Arrogant 53% 53%
Out of touch with ordinary people 53% 50% -3%
Understands the problems facing Australia 46% 49% +3%
Visionary 34% 33% -1%
Superficial 42% 43% +1%
Good in a crisis 39% 38% -1%
Narrow-minded 52% 57% +5%
Down to earth 46% 46%
Too inflexible 45% 49% +4%
Complacent 31% 33% +2%
More honest than most politicians 31% 34% +3%
Trustworthy 36% 38% +2%

 Since we asked this question in December 2007, Abbott has gained the most points when it comes to appearing narrow minded (+5%) and appearing too inflexible (+4%). 

 When it comes to positive traits, Abbott has gained some ground in terms of appearing as a capable leader (+3%) who understands the problems facing Australia (+3%) and more honest than most politicians (+3%).  Comments »

Rudd/Abbott Personality Traits

Mar 1, 2010

Q.  Which of the following describe your opinion of the Prime Minister, Kevin Rudd?  

Q.  Which of the following describe your opinion of the Opposition Leader, Tony Abbott?

  Rudd

1 March 10

Abbott

1 March 10

Difference (Rudd lead) 
Intelligent 82% 71% +11%
Hard-working 77% 69% +8%
A capable leader 65% 49% +16%
Demanding 55% 55%
Arrogant 45% 53% -8%
Out of touch with ordinary people 45% 50% +5%
Understands the problems facing Australia 62% 49% +13%
Visionary 44% 33% +11%
Superficial 46% 43% +3
Good in a crisis 56% 38% +18%
Narrow-minded 36% 57% -21%
Down to earth 57% 46% +11%
Too inflexible 38% 49% -11%
Complacent 40% 33% +7%
More honest than most politicians 47% 34% +13%
Trustworthy 51% 38% +13%

 Rudd has his strongest lead over Abbott when it comes to appearing good in a crisis (+18%) and as a capable leader (+16%).  People think Rudd is better than Abbott when it comes to understanding the problems facing Australia (+13%), more honest than most politicians (+13%) and trustworthy (+13%). 

 Rudd trails Abbott most significantly in terms of appearing narrow-minded (-21%), too inflexible (-11%) and arrogant (-8%). Comments »

Population growth in Australia – statements of agreement

Mar 1, 2010

Q. Do you agree or disagree with the following statements about Australia’s population growth?

  Total agree Total disagree Strongly agree Agree Disagree Strongly disagree Don’t know
We just don’t have the infrastructure and services to manage more population growth 75% 19% 36% 39% 14% 5% 6%
Immigration should be slowed as it causes too much change to our society 64% 29% 32% 32% 20% 9% 7%
Australia has a fragile environment that cannot cope with a much larger population 61% 30% 24% 37% 24% 6% 8%
Having a larger population will help our economy 38% 52% 7% 31% 34% 18% 10%
Australia has the space and resources to cope with a much larger population 35% 58% 8% 27% 31% 27% 7%

 When it comes to statements about population growth, most people agree that we just don’t have the infrastructure and services to manage more population growth (75%).   64% agree that immigration should be slowed as it causes too much change to our society and 61% think Australia has a fragile environment that cannot cope with a much larger population.  More than half (58%) disagree that Australia has the space and resources to cope with a much larger population. 

 Labor voters were more likely to agree that having a larger population will help our economy (42%) and disagree that we just don’t have the infrastructure and services to manage more population growth (23%). 

 Coalition voters were more likely to agree that we just don’t have the infrastructure and services to manage more population growth (82%) and agree that immigration should be slowed as it causes too much change to our society (74%). 

 Greens voters were more likely to agree that Australia has a fragile environment that cannot cope with a much larger population (66%).  Comments »

Means testing the private health insurance rebate

Mar 1, 2010

Q. The Government proposes to phase out the 30 per cent rebate on private health insurance for singles on incomes over $75,000 and couples on $150,000-plus. Do you support or oppose means testing the heath insurance rebate for people on higher incomes?

  Total

%

Voter ID Weekly income
Labor Coalition Green < $600

per week

$600 – $1000 per week $1000 – $1600 per week $1600 +

per week

Total support 51% 66% 39% 57% 63% 60% 53% 41%
Total oppose 34% 20% 50% 32% 24% 25% 28% 50%
Strongly support 23% 33% 14% 28% 36% 25% 24% 14%
Support 28% 33% 25% 29% 27% 35% 29% 27%
Oppose 17% 11% 23% 20% 16% 13% 15% 19%
Strongly oppose 17% 9% 27% 12% 8% 12% 13% 31%
Don’t know 15% 13% 11% 11% 14% 15% 19% 10%

 When it comes to the Government’s proposed plan to phase out the 30 per cent rebate on private health insurance for singles on incomes over $75 000 and couples on $150,000 plus, just over half (51%) support means testing the health insurance rebate for people on higher incomes. 34% oppose means testing for people on higher incomes and 15% don’t know.

 Labor voters were more likely to support means testing the health insurance rebate for people on higher incomes (66%), while Coalition voters were more likely to oppose it (50%).

 Support for a means test decreased as weekly income increased – people earning less than $600 per week were more likely to support means testing the health insurance rebate for people on higher incomes (63%), while those earning $1600 per were more likely to oppose (50%). 

 People not working were more likely to support the means test (57%), while those in full-time work were more likely to oppose (37%).  Comments »

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