Coming Up With a Winning Plan is Only Half the Battle

May 8, 2010

There’s an old saying spin doctors are like poisoners – you can have successful poisoners and you can have famous poisoners, but you can’t have successful, famous poisoners.

For this reason, it’s rare for spin-doctors to win awards, but we are proud to say that last night EMC’s ‘Keep Our Cops‘ campaign, created for the NSW Police Association, was awarded the ACTU’s communications strategy of the year.

In many ways, Keep Our Cops is a fairly standard online campaign – many companies build them these days, incorporating online actions with real world events, hosing video, personal stories and email activism tools.
Comments »

Welcome to the Era of the Unspun

May 4, 2010

I have never been comfortable with the term ‘spin doctor’; nor for that matter with ‘flak’, ‘PR guy’ or ‘message manager’ – in fact the failure of this industry to come up with a name for what we do strikes me as a fundamental failure in our professionalism.

Today these labels are even less appropriate – as the traditional notions of a centralised media collapse and more and more organisations and individuals have the tools to tart their own conversations, what eve pretentions we have to managing communication flows have totally disappeared.

We are entering the post-spin era, where the trick is to actually be authentic and open up real conversations, genuine debates and encourage genuine not staged engagement. Comments »

Federal politics – voting intention

May 3, 2010

Q. If there was a Federal election held today, to which party would you probably give your first preference?  

Q. If you ‘don’t know’ on the above question, which party are you currently leaning to?  

1,772 sample size

First preference/leaning to 6 months ago 4 weeks ago Last week This week

 

Liberal 33% 36% 36% 36%
National 2% 3% 3% 3%
Total Lib/Nat 35% 39% 39% 39%
Labor 49% 43% 42% 40%
Greens 8% 10% 9% 11%
Family First 3% 2% 3% 3%
Other/Independent 5% 7% 7% 7%

 

2PP 6 months ago 4 weeks ago Last week This week

 

Total Lib/Nat 41% 46% 46% 47%
Labor 59% 54% 54% 53%

NB.  The data in the above tables comprise 2-week averages derived the first preference/leaning to voting questions.  Respondents who select ‘don’t know’ are not included in the results. 

* Sample is the aggregation of two weeks’ polling data.   Comments »

Approval of the Prime Minister, Kevin Rudd

May 3, 2010

Q. Do you strongly approve, approve, disapprove or strongly disapprove of the job Kevin Rudd is doing as Prime Minister?

  30 Mar 09 29 Jun 09 28 Sept 09 30 Nov 09 14 Dec 09 18 Jan 10 22 Feb 10 29 Mar 10 3 May 10
Strongly approve 21% 14% 15% 9% 10% 11% 11% 12% 8%
Approve 50% 48% 51% 47% 47% 44% 41% 41% 38%
Disapprove 14% 18% 17% 20% 20% 19% 20% 22% 25%
Strongly disapprove 7% 9% 6% 15% 12% 14% 17% 14% 17%
Don’t know 9% 11% 11% 10% 10% 12% 11% 12% 12%
Total approve 71% 62% 66% 56% 57% 55% 52% 53% 46%
Total disapprove 21% 29% 23% 35% 32% 33% 37% 36% 42%

Kevin Rudd’s approval rating has fallen to the lowest recorded since he became Prime Minister. 46% approve (down 7%) of the job Kevin Rudd is doing as Prime Minister and 42% disapprove (up 6%).

90% of Labor voters approve and 5% disapprove. 12% of Liberal/National voters approve and 81% disapprove.

 Those aged over 55 are more likely to disapprove – 38% approve and 57% disapprove.

Approval of the Opposition Leader, Tony Abbott

May 3, 2010

Q. Do you strongly approve, approve, disapprove or strongly disapprove of the job Tony Abbott is doing as Opposition Leader?

  Malcolm Turnbull Tony Abbott
  30 Mar 09 29 Jun 09 28 Sept 09 30 Nov 09 14 Dec 09 18 Jan 10 22 Feb 10 29 Mar 10 3 May 10
Strongly approve 3% 4% 3% 2% 7% 5% 12% 8% 5%
Approve 25% 20% 24% 23% 27% 32% 33% 25% 34%
Disapprove 31% 31% 35% 33% 18% 20% 20% 28% 24%
Strongly disapprove 17% 26% 18% 22% 18% 17% 16% 22% 19%
Don’t know 24% 19% 21% 19% 31% 26% 18% 16% 18%
Total approve 28% 24% 27% 25% 34% 37% 45% 33% 39%
Total disapprove 48% 57% 53% 55% 36% 37% 36% 50% 43%

Tony Abbott’s approval rating regained some of the large decline recorded in the previous poll.  39% approve (up 6%) of the job Tony Abbott is doing as Opposition Leader and 43% disapprove (down 7%).

 74% of Liberal/National voters approve and 18% disapprove. 23% of Labor voters approve and 66% disapprove.

 Those aged over 55 are more likely to approve – 49% approve and 41% disapprove. Comments »

Interest in Federal Budget

May 3, 2010

Q. Thinking about the Federal Budget – how interested are you in reading and hearing about the Federal Budget?

Very interested           30%
Somewhat interested  37%
A little interested 22%
Not at all interested 8%
Can’t say 4%

  67% of respondents say they are very or somewhat interested in reading and hearing about the Federal Budget.

 74% of both Labor and Liberal/National voters say they are interested.

 73% of men and 60% of women are interested. Younger people are less interested – only 46% of those under 35 are interested compared to 81% of those aged 55+. Comments »

Approval of ETS Decision

May 3, 2010

Q. The Federal Government has announced that it has postponed introducing an emissions trading scheme (ETS) to address climate change for 3 years. Do you approve or disapprove of the Government’s decision not to introduce an ETS for 3 years?

  Total Labor voters Lib/Nat voters Greens voters
Total approve 38% 40% 47% 21%
Total disapprove 41% 40% 37% 76%
Strongly approve 12% 9% 19% 7%
Approve 26% 31% 28% 14%
Disapprove 27% 31% 25% 30%
Strongly disapprove 14% 9% 12% 46%
Don’t know 22% 20% 16% 4%

 Opinions are divided over the Government postponing a decision on introducing an ETS – 38% approve and 41% disapprove.

Labor voters are evenly split (40% approve/40% disapprove) while Liberal/National voters are a little more likely to approve (47% approve/37% disapprove). 76% of Greens voters disapprove and 21% approve.

46% of men approve (39% disapprove) compared to 31% of women (43% disapprove). Comments »

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