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Privacy on the internet

25 Aug 2015

Q. Have you ever taken any of the following actions to protect your privacy on the internet?

Total

Men

Women

Aged 18-34

Aged 35-54

Aged 55+

April 2015

Cleared cookies and browser in history

77%

80%

75%

77%

80%

74%

74%

Stopped using a website you think might be using information about you

54%

54%

54%

50%

58%

52%

51%

Set your browser to disable or turned off cookies

51%

53%

49%

50%

57%

45%

50%

Deleted something you posted in the past

48%

42%

53%

57%

50%

33%

48%

Decided not to use a website because they wanted your real name

43%

45%

41%

45%

46%

37%

46%

Used a false name or untraceable username

33%

33%

33%

40%

38%

18%

36%

Use a non-identifiable email address

27%

26%

28%

32%

31%

15%

31%

Used a Virtual Private Network or Tor

16%

22%

10%

21%

19%

5%

16%

Actions most likely to have been taken to protect privacy were clearing cookies and browser in history (77%), stopped using a website that might be using your information (54%) and setting browser to disable or turning off cookies (51%).

There has been little change since this question was last asked in April.

The main demographic differences were that women (53%) and those aged 18-34 (57%) were more likely to have deleted something they posted in the past. Men (22%) were more likely to have used a Virtual Private Network or Tor.

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