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  • Aug, 2013

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    Federal politics – voting intention

    Q. If a Federal Election was held today to which party will you probably give your first preference vote? If not sure, which party are you currently leaning toward?

    Q. If don’t know -Well which party are you currently leaning to?

    Sample size = 1,902 respondents

    First preference/leaning to

    Election

    21 Aug 10

     

    4 weeks ago

    22/7/13

    2 weeks ago

    5/8/13

    Last week

    13/8/13

    This week

    19/8/13

    Liberal

     

    42%

    40%

    40%

    41%

    National

    3%

    3%

    3%

    3%

    Total Lib/Nat

    43.6%

    45%

    43%

    43%

    44%

    Labor

    38.0%

    39%

    38%

    39%

    40%

    Greens

    11.8%

    7%

    9%

    8%

    8%

    Other/Independent

    6.6%

    9%

    10%

    10%

    8%

     

    2 Party Preferred

    Election

    21 Aug 10

     

    4 weeks ago

    22/7/13

    2 weeks ago

    5/8/13

    Last week

    13/8/13

    This week

    19/8/13

    Liberal National

    49.9%

    51%

    51%

    51%

    50%

    Labor

    50.1%

    49%

    49%

    49%

    50%

    NB.  The data in the above tables comprise 2-week averages derived from the first preference/leaning to voting questions.  Respondents who select ‘don’t know’ are not included in the results.  The two-party preferred estimate is calculated by distributing the votes of the other parties according to their preferences at the 2010 election.

  • Aug, 2013

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    Firmness of voting intention

    Q. How likely is it that you will change your mind about who you vote for before the Federal election to be held this year?

     

    Total

    Gave voting intention

     

    Vote Labor

    Vote Lib/Nat

    Vote Greens

    Other party/ Independent

     

    Total

    5 Aug

    I will definitely not change my mind

    46%

    45%

    56%

    27%

    16%

    44%

    It is very unlikely I will change my mind

    32%

    33%

    28%

    37%

    38%

    30%

    It is quite possible I will change my mind as the campaign develops

    17%

    16%

    11%

    24%

    44%

    21%

    Don’t know

    5%

    6%

    4%

    12%

    2%

    5%

    46% of those who gave their voting intention say they will definitely not change their mind before the election, 32% say it is very unlikely they will change their mind and 17% say it is quite possible they will change. This represents a firming of voting intention since this question was asked two weeks ago.

    Those most likely to say it is possible they will change their mind were Greens voters (24%), other party and independent voters (44%) and aged 25-34 (25%).

  • Aug, 2013

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    Attributes of the Labor Party

    Q. Here is a list of things both favourable and unfavourable that have been said about various political parties. Which statements do you feel fit the Labor Party?

     

    6 Jul 09

    14 Mar 10

    27 April 11

    28 May 12

    2 Apr 13

     

    Total

    19 Aug

    Change

    Divided

    30%

    36%

    66%

    73%

    82%

    66%

    -16

    Will promise to do anything to win votes

    57%

    63%

    72%

    70%

    71%

    65%

    -6

    Looks after the interests of working people

    39%

    47%

    42%

    53%

    +11

    Out of touch with ordinary people

    44%

    48%

    61%

    58%

    63%

    51%

    -12

    Understands the problems facing Australia

    62%

    54%

    40%

    46%

    39%

    50%

    +11

    Have a vision for the future

    43%

    41%

    42%

    49%

    +7

    Moderate

    65%

    63%

    51%

    50%

    47%

    48%

    +1

    Have good policies

    46%

    na

    Clear about what they stand for

    28%

    31%

    27%

    38%

    +11

    Has a good team of leaders

    60%

    52%

    34%

    29%

    24%

    36%

    +12

    Extreme

    25%

    26%

    38%

    31%

    38%

    34%

    -4

    Too close to the big corporate and financial interests

    46%

    36%

    39%

    31%

    -8

    Trustworthy

    30%

    na

    Keeps its promises

    44%

    33%

    20%

    22%

    19%

    27%

    +8

    The Labor Party’s main attributes were – divided (66%), will promise anything to win votes (65%), looks after the interests of working people (53%), out of touch with ordinary people (51%) and understands the problems facing Australia (50%).

    Main changes since April were – divided (down 16% to 66%), has a good team of leaders (up 12% to 36%), out of touch with ordinary people (down 12% to 51%), looks after the interests of working people (up 11% to 53%), understands the problems facing Australia (up 11% to 50%) and clear about what they stand for (up 11% to 38%).

  • Aug, 2013

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    Attributes of the Liberal Party

    Q. And which statements do you feel fit the Liberal Party?

     

    6 Jul 09

    14 Mar 10

    27 April 11

    28 May 12

    2 Apr 13

     

    Total

    19 Aug

    Change

    Will promise to do anything to win votes

    67%

    72%

    65%

    63%

    67%

    65%

    -2

    Too close to the big corporate and financial interests

    60%

    58%

    59%

    60%

    +1

    Out of touch with ordinary people

    62%

    58%

    54%

    53%

    54%

    58%

    +4

    Have a vision for the future

    48%

    48%

    52%

    51%

    -1

    Moderate

    50%

    50%

    55%

    52%

    52%

    48%

    -4

    Understands the problems facing Australia

    44%

    43%

    51%

    52%

    50%

    48%

    -2

    Clear about what they stand for

    44%

    46%

    48%

    45%

    -3

    Extreme

    36%

    38%

    36%

    34%

    35%

    39%

    +4

    Have good policies

    38%

    na

    Has a good team of leaders

    29%

    31%

    40%

    39%

    41%

    36%

    -5

    Looks after the interests of working people

    38%

    40%

    40%

    36%

    -4

    Keeps its promises

    28%

    23%

    33%

    34%

    34%

    32%

    -2

    Divided

    74%

    66%

    49%

    37%

    32%

    31%

    -1

    Trustworthy

    30%

    na

    The Liberal Party’s main attributes were – will promise anything to win votes (65%), too close to the big corporate and financial interest (60%), out of touch with ordinary people (58%) and have a vision for the future (51%).

    The only substantial change since April was a drop in the figure for “has a good team of leaders” – down 5% to 36%.

  • Aug, 2013

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    Party attributes comparison – Labor vs Liberal

     

    Labor

    Liberal

    Difference

    Divided

    66%

    31%

    +35

    Looks after the interests of working people

    53%

    36%

    +17

    Have good policies

    46%

    38%

    +8

    Understands the problems facing Australia

    50%

    48%

    +2

    Will promise to do anything to win votes

    65%

    65%

    Moderate

    48%

    48%

    Has a good team of leaders

    36%

    36%

    Trustworthy

    30%

    30%

    Have a vision for the future

    49%

    51%

    -2

    Extreme

    34%

    39%

    -5

    Keeps its promises

    27%

    32%

    -5

    Out of touch with ordinary people

    51%

    58%

    -7

    Clear about what they stand for

    38%

    45%

    -7

    Too close to the big corporate and financial interests

    31%

    60%

    -29

    The Labor Party is viewed more favourably than the Liberal Party in terms of looking after the interest of working people, being too close to the big corporate and financial interests, having good policies and less out of touch with ordinary people.

    The Liberal Party is seen more favourably in terms of being divided and clear about what they stand for.

  • Aug, 2013

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    Trust in media coverage of election campaign

    Q. How much trust do you have in the way the following media have reported and commented on the election campaign so far?

     

    Total a lot/sometrust

     

    A lot of trust

    Some trust

    Not much trust

    No trust at all

    Don’t know

    Don’t use

    ABC TV

    58%

    22%

    36%

    10%

    7%

    8%

    17%

    SBS TV

    52%

    16%

    36%

    9%

    5%

    10%

    24%

    Commercial TV

    29%

    3%

    26%

    34%

    19%

    9%

    9%

    ABC radio

    49%

    16%

    33%

    10%

    8%

    8%

    25%

    Commercial radio

    25%

    4%

    21%

    27%

    19%

    10%

    18%

    The Australian

    31%

    5%

    26%

    15%

    16%

    9%

    27%

    The Telegraph (NSW)

    25%

    7%

    18%

    21%

    28%

    7%

    19%

    Sydney Morning Herald (NSW)

    39%

    7%

    32%

    21%

    16%

    8%

    17%

    The Age (Victoria)

    42%

    7%

    35%

    21%

    13%

    9%

    15%

    Herald Sun (Victoria)

    30%

    5%

    25%

    25%

    26%

    8%

    12%

    Courier Mail (Queensland)

    23%

    2%

    21%

    20%

    21%

    9%

    27%

    The most trusted media for coverage of the election campaign were ABC TV (58% trust), SBS TV (52%) and ABC radio (49%).

    The most trusted newspapers were The Age (42%) and the Sydney Morning Herald (39%).

    The least trusted media were the Courier Mail (23%), The Telegraph (25%) and commercial radio (25%).

  • Aug, 2013

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    Shifted voting position

    Q. Since the election campaign began, have you shifted your position on voting in any of the following ways?

     

    Total

    Vote Labor

    Vote Lib/Nat

    Vote Greens

    Yes, I have changed my mind about who I will vote for

    6%

    6%

    5%

    10%

    Yes, I have become more certain about who I will vote for

    13%

    17%

    8%

    22%

    Yes, I have become less certain about who I will vote for

    11%

    9%

    7%

    18%

    No, I haven’t changed my position at all about who I will vote for

    62%

    63%

    76%

    42%

    Don’t know

    8%

    5%

    3%

    8%

    62% of respondents said they had not changed their voting position since the election campaign began. 6% said they had changed their vote, 13% had become more certain about their vote and 11% less certain. 17% of Labor voters said they had become more certain while 76% of Liberal/National voters had not changed their position at all.

    51% of respondents aged 18-34 had not changed their voting position compared to 65% of those aged 35-54 and 72% of those aged 55+.

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