TRENDS: Seeing through the feel-good mining ads

Apr 30, 2012


Peter Lewis says the public no longer believes that mining has personal benefits – despite an expensive ad campaign from the industry.

The long-running ‘This is our story’ campaign is the soft side of the anti-mining tax’s shock-and-awe bombardment of 2010 that delivered the head of a prime minister and a windfall approaching $20 billion for its sponsors.

But in the intervening 18 months, the national tone has changed from one where the mining industry’s success was seen as central to the national interest to one where the question appears to be: is this ‘our’ story or just theirs?

http://www.abc.net.au/unleashed/3968928.html

Federal politics – voting intention

Apr 30, 2012

Q. If a Federal Election was held today to which party will you probably give your first preference vote? If not sure, which party are you currently leaning toward?

Q. If don’t know -Well which party are you currently leaning to?

Sample size =  1,910 respondents

 

First preference/leaning to

Election

21 Aug 10

4 weeks ago

2/4/12

Last week

16/4/12

This week

23/4/12

This week

30/4/12

Liberal

46%

45%

45%

46%

National

3%

3%

3%

3%

Total Lib/Nat

43.6%

48%

48%

49%

50%

Labor

38.0%

33%

31%

31%

31%

Greens

11.8%

11%

11%

11%

11%

Other/Independent

6.6%

8%

9%

9%

9%

 

2PP

Election

21 Aug 10

4 weeks ago

2 weeks ago

Last week

This week

Total Lib/Nat

49.9%

55%

56%

56%

57%

Labor

50.1%

45%

44%

44%

43%

 

NB.  The data in the above tables comprise 2-week averages derived from the first preference/leaning to voting questions.  Respondents who select ‘don’t know’ are not included in the results.  The two-party preferred estimate is calculated by distributing the votes of the other parties according to their preferences at the 2010 election. These figures have a confidence interval of approx. + or – 2%.

Comments »

Next Election

Apr 30, 2012

Q. Do you think the Labor Government should run its full term until 2013 when the next Federal election is due or should a new election be held now?

 

5 Sept 11

5 Dec 11

30 Jan 12

5 Mar 12

Total

Vote Labor

Vote Lib/Nat

Vote Greens

Should run to 2013

40%

47%

48%

46%

48%

87%

21%

74%

Should hold election now

48%

41%

41%

44%

42%

7%

75%

20%

Don’t know

12%

12%

10%

10%

10%

5%

5%

6%

 

48% think the Labor Government should run its full term until the 2013 election and 42% think an election should be held now.

10% don’t know.

Opinions have shifted a little toward having an election now since this question was polled in March 2012.

Comments »

Government Regulation

Apr 30, 2012

Q. Do you approve or disapprove of Governments making laws to regulate the following?

 

Total approve

Total disapprove

Strongly approve

Approve

Disapprove

Strongly disapprove

Don’t know

Wearing seatbelts in cars

97%

2%

74%

23%

2%

*

1%

Wearing bike helmets

94%

6%

65%

29%

5%

1%

1%

Personal use of recreational drugs

59%

34%

32%

27%

19%

15%

7%

Smoking in public places

67%

30%

40%

27%

16%

14%

3%

Buying and consuming alcohol

69%

26%

26%

43%

19%

7%

5%

Shopping hours

56%

38%

16%

40%

28%

10%

6%

Cigarette packaging

64%

29%

35%

29%

16%

13%

6%

Junk food advertising

66%

28%

29%

37%

19%

9%

6%

Films (i.e. censorship)

62%

31%

20%

42%

20%

11%

7%

The internet

49%

43%

19%

30%

23%

20%

8%

 

For each of the areas listed above (except for ‘the internet’) more than half of respondents approve of Governments making laws to regulate the area.

 

The highest levels of approval were for ‘wearing seatbelts in cars’ (97% approve) and ‘wearing bike helmets’ (94% approve).

 

The highest levels of disapproval were for ‘the internet’ (43% disapprove) and ‘shopping hours’ (38% disapprove).

Comments »

Most Important Factor in Government Regulation

Apr 30, 2012

Q. What should be the most important factor Governments consider in relation to regulating each of these issues – protecting rights and freedom, protecting people’s health and safety or managing the cost to taxpayers (e.g. health costs of drug/alcohol/tobacco use)?

 

Protecting rights and freedom 

Protecting people’s health and safety

Managing the cost to taxpayers

Don’t know

Wearing seatbelts in cars

5%

91%

3%

2%

Wearing bike helmets

6%

89%

3%

2%

Personal use of recreational drugs

18%

61%

12%

9%

Smoking in public places

19%

67%

9%

5%

Buying and consuming alcohol

25%

58%

11%

6%

Shopping hours

55%

11%

16%

19%

Cigarette packaging

16%

61%

14%

8%

Junk food advertising

16%

66%

11%

8%

Films (i.e. censorship)

59%

19%

7%

15%

The internet

62%

18%

6%

15%

 

For most of the areas listed above, the majority of respondents thought the most important factor for Governments to consider was ‘protecting people’s health and safety’.

 

The three areas where respondents thought that is was more important to consider ‘protecting rights and freedoms’ were ‘the internet’ (62%), ‘films’ (59%) and ‘shopping hours’ (55%).

 

‘Managing the cost to tax payers’ was not considered to be an important factor by most respondents.

Comments »

Awareness of Aged Care Reforms

Apr 30, 2012

Q. The Federal Government recently announced changes to aged care which included extra funding, better access to aged care services, capping costs of aged care accommodation and in-home care and means testing aged care accommodation costs. How much have you read or heard about those aged care changes?

 

Total

Vote Labor

Vote Lib/Nat

Vote Greens

A lot

7%

11%

7%

4%

Some

26%

31%

26%

26%

A little

32%

28%

35%

32%

Nothing

30%

25%

28%

37%

Don’t know

5%

4%

5%

1%

Just 7% of respondents claim to have read or heard ‘a lot’ about the recent Federal Government changes to aged care. A further 26% have read or heard ‘some’.

32% of respondents have read or heard ‘a little’ while 30% have read or heard ‘nothing’.

Labor voters were more likely to have read or heard ‘a lot’ (11%) or ‘some’ (31%).

There were no significant differences based on gender.

Older respondents were more likely to state that they had read or heard ‘some’ about the aged care changes (33% of those aged 55-64 and 39% of those aged 65+).

Comments »

Opinion of Aged Care Reforms

Apr 30, 2012

Q. Do you approve or disapprove of the Government’s changes to aged care?

 

Total

Vote Labor

Vote Lib/Nat

Vote Greens

Total approve

61%

71%

56%

68%

Total disapprove

7%

4%

10%

5%

Strongly approve

16%

24%

11%

20%

Approve

45%

47%

45%

48%

Disapprove

6%

3%

9%

3%

Strongly disapprove

1%

1%

1%

2%

Don’t know

33%

25%

34%

28%

 

61% of respondents approve of the Government’s changes to aged care. Just 7% disapprove.

Labor voters were more likely to approve (71%); however approval rates were still high for Lib/Nat voters (54%).

Females (65%) were more likely than males (56%) to approve of the changes.

Older respondents were also more likely to approve of the changes (78% of those aged 55-64 and 71% of those aged 65+).

Comments »

Party Trust Most on Aged Care

Apr 30, 2012

Q. Which party would you trust most to provide aged care services?

 

Total

Vote Labor

Vote Lib/Nat

Vote Greens

Labor Party

31%

77%

6%

46%

Liberal Party

27%

58%

7%

No difference

30%

17%

26%

43%

Don’t know

12%

6%

10%

4%

There was very little difference between the parties as to who respondents would trust more to provide aged care services – 31% selected Labor, 27% selected the Liberal Party and 30% said there was no difference.

Respondents tended to follow party lines in terms of which party they would trust most to deliver aged care services. However a large proportion of Labor (17%), Liberal (26%) and Green (43%) voters said there was no difference between the parties.

Males (32%) were more likely than females (22%) to most trust the Liberal party.

Comments »

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