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  • May, 2012

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    Downloading from the Internet

    Q. Do you or does anyone in your household download films, music or television shows via the internet for free?

     

    Total

    Men

    Women

    Aged 18-34

    Aged 35-54

    Aged 55+

    Income <$600pw

    Income $600 –

    1,000pw

    Income $1,000 –

    1,600pw

    Income $1,600+

    pw

    Yes

    32%

    34%

    31%

    48%

    28%

    19%

    26%

    30%

    33%

    40%

    No

    61%

    60%

    62%

    42%

    66%

    76%

    72%

    63%

    61%

    54%

    Don’t know

    7%

    7%

    8%

    10%

    7%

    5%

    3%

    7%

    6%

    6%

    32% of respondents said they download films, music or television shows via the internet for free.

    Those most likely to download were aged under 35 (48%) and those on higher incomes (40% of respondents on $1,600+ pw).

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  • May, 2012

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    Main Reason for Free Downloading

    Q. What is the main reason you download films, music or television shows via the internet for free?

     

    Total

    Men

    Women

    Aged 18-34

    Aged 35-54

    Aged 55+

    Income <

    $600

    pw

    Income $600-

    1,000

    pw

    Income $1,000-

    1,600

    pw

    Income $1,600+

    pw

    Wish to access TV shows or movies not yet available in Australia

    37%

    35%

    39%

    48%

    31%

    19%

    20%

    34%

    43%

    42%

    Just because it’s free

    18%

    17%

    20%

    18%

    20%

    13%

    9%

    19%

    25%

    18%

    Accessing content that way is convenient

    21%

    23%

    18%

    20%

    21%

    23%

    33%

    19%

    18%

    18%

    Films and movies are too expensive

    9%

    12%

    7%

    9%

    11%

    6%

    14%

    10%

    8%

    9%

    Video formats from providers like iTunes are too restrictive

    1%

    2%

    1%

    1%

    3%

    2%

    1%

    1%

    Other reason

    12%

    11%

    12%

    4%

    13%

    31%

    23%

    14%

    3%

    11%

    Don’t know

    1%

    3%

    2%

    6%

    15

    1%

    1%

     Based on 330 respondents who said they download films, music or television shows via the internet for free

    37% said they download for free because they wish to access TV shows or movies not yet available in Australia, 21% because it is convenient and 18% just because it’s free. Only 9% download for free because films and videos are too expensive.

    48% of under 35’s (the age group most likely to download) do it because they wish to access TV shows or movies not yet available in Australia.

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  • May, 2012

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    Whether Pay for Downloading

    Q. If television shows, movies and music were all made available at the same time around the world and for a low price, would you purchase and download them, pay for a subscription that enabled you to download them or continue to download them for free?

     

    Total

    Men

    Women

    Aged 18-34

    Aged 35-54

    Aged 55+

    Income <$600

    pw

    Income $600-

    1,000

    pw

    Income $1,000-

    1,600

    pw

    Income $1,600+

    pw

    Purchase and download them

    22%

    18%

    25%

    26%

    20%

    10%

    24%

    18%

    18%

    25%

    Pay a subscription

    20%

    26%

    13%

    23%

    19%

    16%

    29%

    12%

    21%

    23%

    Continue to download free versions

    41%

    44%

    39%

    39%

    43%

    48%

    25%

    57%

    44%

    38%

    Don’t know

    17%

    11%

    23%

    12%

    18%

    26%

    22%

    13%

    17%

    14%

     

    Based on 330 respondents who said they download films, music or television shows via the internet for free

    42% said they would be prepared to pay for downloads If television shows, movies and music were all made available at the same time around the world and for a low price – 22% via individual purchase and 20% via subscription. 41% said they would continue to download for free.

    49% of under 35’s and 48% of those on higher incomes ($1,600+ pw) said they would be prepared to pay for downloads.

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