The Essential Report Archive Read the latest report

  • Jan, 2011

    , , , , , , , ,

    On-line Purchasing – Products

    If bought online in last 12 months –

    Q. Which of the following products have you purchased on-line from Australian or overseas companies in last 12 months?

    Purchased from Australian companies Purchased from overseas companies Not purchased
    Books 34% 25% 50%
    Music and video 36% 19% 52%
    Clothing and shoes 37% 18% 54%
    Computers and computer accessories 35% 19% 55%
    Cameras 11% 6% 85%
    Electrical appliances 25% 8% 69%
    Furniture 12% 2% 86%
    Wine and food 27% 4% 70%
    Other products 52% 28% 37%

    * Note – percentages are based on the respondents who said they bought online in the last 12 months.

    Of those who had bought online, the most common purchases were books (50%), music and video (48%) clothing and shoes (46%) and computers and accessories (45%).

    Respondents were more likely to buy products online from Australian companies – for most products, they were about twice as likely to buy from Australian companies as from overseas companies.

    Comments »

  • Jan, 2011

    , , , , ,

    On-line Purchasing – Reasons

    If bought online in last 12 months –

    Q. How important are the following as reasons for you buying online?

    Very important Quite important A little important Not important Don’t know
    Cheaper price 60% 29% 9% 2% 1%
    More choice 45% 35% 15% 4% 1%
    More convenient 50% 32% 13% 4% 1%

    * Note – percentages are based on the respondents who said they bought online in the last 12 months.

    60% said the cheaper price was very important in their decision to buy online, 50% said convenience was very important and 45% choice.

    Of those who bought online more than six times, 66% say price is very important, 63% convenience and 56% choice.

    Comments »

  • Jan, 2011

    , , , , , ,

    On-line Purchasing Behaviour

    Q. In the last 12 months, have you ever looked at items or products in a store, then bought it on line?

    Q. In the last 12 months, have you ever looked at items or products on line, then bought it at a store (i.e. an actual shop or store, not an “online store”)?

    Looked at store, bought on-line 49%
    Looked on-line, bought at store 61%

    49% of all respondents said they had looked at products in a store, then bought online – while 61% said they had looked online, then bought at a store.

    Comments »

  • Jan, 2011

    , , , , , , ,

    GST on On-line Purchasing

    Q. Currently GST is not charged on on-line purchases of less than $1,000 from overseas companies.  Would you approve or disapprove GST being applied to on-line purchases of less than $1,000 from overseas companies?

    Total Vote Labor Vote Lib/Nat Vote Greens
    Total approve 18% 17% 22% 19%
    Total disapprove 71% 74% 67% 73%
    Strongly approve 6% 8% 6% 5%
    Approve 12% 9% 16% 14%
    Disapprove 23% 22% 25% 19%
    Strongly disapprove 48% 52% 42% 54%
    Don’t know 11% 9% 11% 8%

    71% disapprove of GST being applied to on-line purchases of less than $1,000 from overseas companies and 18% approve.

    Strongest disapproval is shown by women (74%), Labor voters (74%), Greens voters (73%) and age groups 35-44 (77%) and 25-34 (74%).

    74% of online shoppers disapprove and 17% approve – while for those who buy online more often (more than six times a year) 80% disapprove and 12% approve.

    Comments »

  • Jan, 2011

    , , , , , ,

    Government decision making

    Q. Governments often need to consider the interests of a number of stakeholders when making decisions, including those of corporate interests. In general, do you think when governments make decisions, they –

    Total Vote Labor Vote Lib/Nat Vote Greens
    Total favour corporate interests 60% 64% 55% 76%
    Total favour voter interests 9% 4% 14% 2%
    Very strongly favour corporate interests 26% 27% 20% 40%
    Somewhat favour corporate interests 34% 37% 35% 36%
    Balance the interests of voters and corporate interests 19% 21% 22% 15%
    Somewhat favour the interests of voters 5% 2% 9%
    Very strongly favour the interests of voters 4% 2% 5% 2%
    Don’t know 12% 12% 8% 6%

    60% of respondents think that governments in general make decisions in favour of corporate interests. 9% think they make decisions in favour of voter interests and 19% think they balance the interests of voters and corporations.

    By gender – men split 56% corporate interests, 12% voters interests, 24% balanced and women 65% corporate, 4% voters, 15% balanced.

    Comments »

  • Dec, 2010

    , , , , , , , , ,

    Federal politics – voting intention

    Q. If a Federal Election was held today to which party will you probably give your first preference vote? If not sure, which party are you currently leaning toward?

    Q. If don’t know -Well which party are you currently leaning to?

    sample size = 1,909

    First preference/leaning to Election

    21 Aug 10

    4 weeks ago 2 weeks ago Last week This week
    Liberal 42% 42% 43% 43%
    National 3% 3% 3% 3%
    Total Lib/Nat 43.6 45% 45% 46% 46%
    Labor 38.0 38% 38% 37% 38%
    Greens 11.8 10% 11% 10% 10%
    Other/Independent 6.6 8% 6% 7% 7%
    2PP Election

    21 Aug 10

    4 weeks ago 2 weeks ago Last week

    This week
    Total Lib/Nat 49.9% 51% 51% 52% 52%
    Labor 50.1% 49% 49% 48% 48%

    NB.  The data in the above tables comprise 2-week averages derived the first preference/leaning to voting questions.  Respondents who select ‘don’t know’ are not included in the results.  The two-party preferred estimate is calculated by distributing the votes of the other parties according to their preferences at the 2010 election.

    Comments »

  • Dec, 2010

    , , , , , , , , ,

    Federal politics – voting intention

    Q. If a Federal Election was held today to which party will you probably give your first preference vote? If not sure, which party are you currently leaning toward?

    Q. If don’t know -Well which party are you currently leaning to?

    sample size = 1,896

    First preference/leaning to 6 months ago 4 weeks ago 2 weeks ago Last week This week
    Liberal 38% 42% 42% 41% 42%
    National 3% 4% 3% 3% 3%
    Total Lib/Nat 40% 46% 45% 44% 45%
    Labor 37% 39% 38% 38% 38%
    Greens 12% 8% 10% 11% 11%
    Other/Independent 10% 7% 8% 7% 6%
    2PP 6 months ago 4 weeks ago 2 weeks ago Last week

    This week
    Total Lib/Nat 48% 51% 51% 51% 51%
    Labor 52% 49% 49% 49% 49%

    NB.  The data in the above tables comprise 2-week averages derived the first preference/leaning to voting questions.  Respondents who select ‘don’t know’ are not included in the results.  The two-party preferred estimate is calculated by distributing the votes of the other parties according to their preferences at the 2010 election.

    Comments »

  • Dec, 2010

    , , , , , , , ,

    Party Attributes

    Q. Here is a list of things both favourable and unfavourable that have been said about Federal political parties.  Which statements do you feel fit the Labor Party/Liberal Party/Greens?

    Labor Liberal Greens
    Keeps its promises 10% 13% 9%
    Has a good team of leaders 16% 23% 12%
    Moderate 18% 23% 12%
    Understands the problems facing Australia 23% 30% 19%
    Looks after the interests of working people 22% 17% 8%
    Too close to the big corporate and financial interests 15% 29% 3%
    Extreme 6% 13% 39%
    Out of touch with ordinary people 38% 37% 31%
    Divided 30% 20% 10%
    Will promise to do anything to win votes 50% 36% 22%
    Clear about what they stand for 10% 21% 29%
    Have a vision for the future 20% 23% 23%

    Compared to the other two parties, Labor are thought more likely to promise to do anything to win votes (50%) and be divided (30%). Only 6% think they are extreme and 10% think they are clear about what they stand for. Key attributes among Labor voters are – understands the problems facing Australia (48%), looks after the interests of working people (44%) and have a vision for the future (41%).

    The Liberal Party is more likely to understand the problems facing Australia (30%), be too close to the big corporate and financial interests (29%) and have a good team of leaders (23%). 21% think they are clear about what they stand for. Key attributes among Coalition voters are – understands the problems facing Australia (63%), has a good team of leaders (47%), have a vision for the future (46%) and clear about what they stand for (45%).

    The Greens are more likely to bee seen as extreme (39%) and clear about what they stand for (29%). Key attributes among Greens voters are – understands the problems facing Australia (71%), clear about what they stand for (63%) and have a vision for the future (60%).

    Comments »

Error: