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  • Jan, 2013

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    Trust in newspapers

    Q. How much trust do you have in what you read in the following newspapers?

     

    Total a lot/some

    25 Jul 11

    Total a lot/some

    25 Jun 12

    Total a lot/some

    21 Jan 13

    A lot of trust

    Some trust

    Not much trust

    No trust at all

    Don’t know

    The Australian

    69%

    60%

    65%

    10%

    55%

    20%

    10%

    5%

    The Telegraph (NSW only)

    52%

    49%

    48%

    5%

    43%

    35%

    15%

    2%

    Sydney Morning Herald (NSW only)

    74%

    69%

    71%

    12%

    59%

    20%

    9%

    1%

    The Age (Victoria only)

    79%

    76%

    71%

    11%

    60%

    16%

    9%

    4%

    Herald Sun (Victoria only)

    54%

    51%

    50%

    8%

    42%

    28%

    20%

    2%

    Courier Mail (Queensland only)

    65%

    51%

    57%

    4%

    53%

    22%

    19%

    3%

    * Note : Percentages based only on respondents who had read each newspaper.

    Among those who have read the newspaper, 11% have a lot of trust in The Age and 12% have a lot of trust in the SMH. 10% of readers of The Australian have a lot of trust in the newspaper but only 5% have a lot of trust in The Telegraph and 4% in the Courier mail.  50% have not much or no trust in The Telegraph and 48% have not much or no trust in The Herald Sun.

    Overall, the most trusted newspapers were The Age (71% a lot/some trust) and the SMH (71%). The least trusted were The Telegraph (48% a lot/some trust) and the HeraldSun (50%).

    Since this question was asked last year, there have been increase in trust in the Courier Mail (up 6%) and The Australian (up 5%), while the Age has declined  by 5%.

  • Jun, 2012

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    Trust in Newspapers

    Q. How much trust do you have in what you read in the following newspapers?

    Total a lot/some

    25 Jul 11

    Total a lot/some

    A lot of trust

    Some trust

    Not much trust

    No trust at all

    Don’t know

    The Australian

    69%

    60%

    15%

    45%

    23%

    12%

    6%

    The Telegraph (NSW only)

    52%

    49%

    10%

    39%

    30%

    19%

    3%

    Sydney Morning Herald (NSW only)

    74%

    69%

    19%

    50%

    22%

    6%

    4%

    The Age (Victoria only)

    79%

    76%

    20%

    56%

    18%

    5%

    1%

    Herald Sun (Victoria only)

    54%

    51%

    8%

    43%

    32%

    15%

    1%

    Courier Mail (Queensland only)

    65%

    51%

    6%

    45%

    28%

    13%

    7%

    * Note : Percentages based only on respondents who had read each newspaper.

    Among those who have read the newspaper, 20% have a lot of trust in The Age and 19% have a lot of trust in the SMH. 15% of readers of The Australian have a lot of trust in the newspaper but only 10% have a lot of trust in The Telegraph and 8% in The Herald Sun.  49% have not much or no trust in The Telegraph and 47% have not much or no trust in The Herald Sun.

    Overall, the most trusted newspapers were The Age (76% a lot/some trust) and the SMH (69%). The least trusted were The Telegraph (49% a lot/some trust), the HeraldSun (51%) and the Courier Mail (51%).

    Since this question was asked last year, there have been significant declines in trust in the Courier Mail (down 14%) and The Australian (down 9%).

    Liberal/National voters (70%) were more likely than Labor voters (48%) to have a lot or some trust in The Australian.

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