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  • Jun, 2012

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    Trust in Media

    Q. How much trust do you have in what you read or hear in the following media?

     

    Total a lot/some

    15 Mar 10

    Total a lot /some

    25 Jul 11

    Total a lot /some

    12 Dec 11

     

    Total a lot/some

    A lot of trust

    Some trust

    Not much trust

    No trust at all

    Don’t know

    Don’t use

    News and opinion in daily newspapers

    62%

    53%

    46%

    52%

    6%

    46%

    30%

    11%

    2%

    6%

    News and opinion in local newspapers

    54%

    52%

    56%

    7%

    49%

    27%

    10%

    2%

    5%

    Commercial TV news and current affairs

    64%

    48%

    43%

    46%

    6%

    40%

    33%

    16%

    2%

    3%

    ABC TV news and current affairs

    70%

    71%

    72%

    74%

    25%

    49%

    15%

    5%

    2%

    5%

    Commercial radio news and current affairs

    54%

    46%

    45%

    45%

    5%

    40%

    32%

    14%

    3%

    7%

    ABC radio news and current affairs

    62%

    67%

    67%

    69%

    23%

    46%

    14%

    6%

    3%

    8%

    Commercial radio talkback programs

    38%

    33%

    33%

    33%

    5%

    28%

    32%

    21%

    3%

    11%

    ABC radio talkback programs

    45%

    47%

    47%

    50%

    10%

    40%

    25%

    9%

    4%

    12%

    News and opinion websites

    49%

    41%

    38%

    40%

    5%

    37%

    33%

    14%

    3%

    8%

    Internet blogs

    20%

    20%

    17%

    20%

    3%

    17%

    36%

    26%

    4%

    14%

    Overall, trust in media has changed little since this question was asked last year. Trust has stayed much the same or increased slightly for all media measured.

    The most trusted media were ABC TV news and current affairs (74% a lot/some trust) and ABC radio news and current affairs (69%).

    The least trusted were internet blogs (20%) and commercial radio talkback programs (33%).

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