Trust in media

Nov 25, 2014

Q. How much trust do you have in what you read or hear in the following media?

 

Total a lot/ some
trust

 

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

Don’t use

 

Total a lot/ some

Mar
10

Total a lot/ some

Jul
11

Total a lot/ some Dec 11

Total a lot/ some

Jun
12

Total a lot/ some

Jan
13

ABC TV news and current affairs

69%

24%

45%

11%

9%

3%

8%

70%

71%

72%

74%

73%

SBS TV news and current affairs

66%

22%

44%

13%

6%

4%

11%

ABC radio news and current affairs

62%

19%

43%

13%

8%

4%

12%

62%

67%

67%

69%

70%

News and opinion in local news
papers

53%

5%

48%

26%

8%

4%

10%

54%

52%

56%

55%

News and opinion in daily news
papers

50%

5%

45%

28%

10%

3%

9%

62%

53%

46%

52%

48%

ABC radio talkback pro-
grams

48%

8%

40%

22%

11%

5%

15%

45%

47%

47%

50%

49%

Comm-
ercial TV news and current affairs

48%

5%

43%

31%

13%

4%

5%

64%

48%

43%

46%

44%

Comm-
ercial radio news and current affairs

45%

4%

41%

29%

12%

4%

10%

54%

46%

45%

45%

46%

News and opinion websites

42%

3%

39%

30%

12%

4%

12%

49%

41%

38%

40%

40%

Comm-
ercial radio talkback pro-
grams

33%

3%

30%

28%

22%

4%

14%

38%

33%

33%

33%

32%

Internet blogs

22%

1%

21%

30%

25%

5%

17%

20%

20%

17%

20%

23%

Overall, trust in media has changed little since this question was asked last year.

The most trusted media by a wide margin were ABC TV news and current affairs (69% a lot/some trust), SBS TV news and current affairs (66%) and ABC radio news and current affairs (62%).

The least trusted were internet blogs (22%) and commercial radio talkback programs (33%).

Trust in media coverage of election campaign

Aug 19, 2013

Q. How much trust do you have in the way the following media have reported and commented on the election campaign so far?

 

Total a lot/sometrust

 

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

Don’t use

ABC TV

58%

22%

36%

10%

7%

8%

17%

SBS TV

52%

16%

36%

9%

5%

10%

24%

Commercial TV

29%

3%

26%

34%

19%

9%

9%

ABC radio

49%

16%

33%

10%

8%

8%

25%

Commercial radio

25%

4%

21%

27%

19%

10%

18%

The Australian

31%

5%

26%

15%

16%

9%

27%

The Telegraph (NSW)

25%

7%

18%

21%

28%

7%

19%

Sydney Morning Herald (NSW)

39%

7%

32%

21%

16%

8%

17%

The Age (Victoria)

42%

7%

35%

21%

13%

9%

15%

Herald Sun (Victoria)

30%

5%

25%

25%

26%

8%

12%

Courier Mail (Queensland)

23%

2%

21%

20%

21%

9%

27%

The most trusted media for coverage of the election campaign were ABC TV (58% trust), SBS TV (52%) and ABC radio (49%).

The most trusted newspapers were The Age (42%) and the Sydney Morning Herald (39%).

The least trusted media were the Courier Mail (23%), The Telegraph (25%) and commercial radio (25%).

Trust in media

Jan 22, 2013

Q. How much trust do you have in what you read or hear in the following media?

 

Total a lot
/some

15
Mar
10

Total a lot /some

25
Jul
11

Total a lot /some

12
Dec
11

Total a lot
/some

25
Jun
12

Total a lot
/some

21
Jan
13

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

Don’t use

News and opinion in daily newspapers

62%

53%

46%

52%

48%

4%

44%

29%

15%

1%

7%

News and opinion in local newspapers

54%

52%

56%

55%

7%

48%

24%

13%

1%

6%

Commercial TV news and current affairs

64%

48%

43%

46%

44%

4%

40%

32%

19%

1%

2%

ABC TV news and current affairs

70%

71%

72%

74%

73%

22%

51%

14%

7%

1%

5%

Commercial radio news and current affairs

54%

46%

45%

45%

46%

4%

42%

32%

16%

2%

5%

ABC radio news and current affairs

62%

67%

67%

69%

70%

19%

51%

14%

6%

2%

9%

Commercial radio talkback programs

38%

33%

33%

33%

32%

3%

29%

28%

28%

2%

10%

ABC radio talkback programs

45%

47%

47%

50%

49%

8%

41%

23%

12%

3%

12%

News and opinion websites

49%

41%

38%

40%

40%

3%

37%

35%

16%

2%

6%

Internet blogs

20%

20%

17%

20%

23%

1%

22%

33%

29%

3%

12%

Overall, trust in media has changed little since this question was asked last year.

The most trusted media by a wide margin were ABC TV news and current affairs (73% a lot/some trust) and ABC radio news and current affairs (70%).

The least trusted were internet blogs (23%) and commercial radio talkback programs (32%).

Trust in media commentators

Oct 8, 2012

Q. How much trust do you have in the following media commentators and journalists?

 

5 September 2011

This week

 

 

Total a lot/ some trust

Total not much/ no trust

Total a lot/ some trust

Total not much/ no trust

Total know them

A lot of trust

Some trust

Not much trust

No trust

Not sure

Laurie Oakes

75%

17%

72%

19%

84%

29%

43%

11%

8%

9%

George Negus

75%

16%

69%

21%

88%

20%

49%

14%

7%

10%

Tony Jones

54%

29%

53%

29%

55%

16%

37%

17%

12%

18%

Michelle Grattan

47%

34%

48%

28%

42%

15%

33%

17%

11%

24%

Neil Mitchell

42%

40%

46%

34%

47%

11%

35%

19%

15%

20%

Andrew Bolt

43%

42%

39%

46%

61%

12%

26%

16%

29%

16%

Jon Faine

38%

40%

38%

35%

36%

11%

26%

22%

13%

27%

Alan Jones

38%

49%

22%

67%

89%

8%

15%

15%

53%

10%

Respondents have the most trust in Laurie Oakes (72%) and George Negus (69%), with a high proportion of respondents aware of who they are.

Respondents have the least trust in Alan Jones (22%), with 53% of those that know him stating that they have no trust in him and 15% stating they do not have much trust in him (total 67% no trust).

Comparing the results to when the last time the question was polled a year ago on 5 September 2011, trust has fallen in George Negus (from 65% to 69%), Andrew Bolt (from 43% to 39%) and Alan Jones (from 38% to 22%).

In respect of Alan Jones, total not much/no trust rose considerably from 49% in September 2011 to 67% this week.

Looking at the results by voting intention, Coalition voters are the most likely to have trust in Alan Jones (36% total a lot/ some trust) whilst both Labor voters and Greens voters are the most likely to not trust him (each 79% total not much/ no trust).

Trust in Media

Jun 25, 2012

Q. How much trust do you have in what you read or hear in the following media?

 

Total a lot/some

15 Mar 10

Total a lot /some

25 Jul 11

Total a lot /some

12 Dec 11

 

Total a lot/some

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

Don’t use

News and opinion in daily newspapers

62%

53%

46%

52%

6%

46%

30%

11%

2%

6%

News and opinion in local newspapers

54%

52%

56%

7%

49%

27%

10%

2%

5%

Commercial TV news and current affairs

64%

48%

43%

46%

6%

40%

33%

16%

2%

3%

ABC TV news and current affairs

70%

71%

72%

74%

25%

49%

15%

5%

2%

5%

Commercial radio news and current affairs

54%

46%

45%

45%

5%

40%

32%

14%

3%

7%

ABC radio news and current affairs

62%

67%

67%

69%

23%

46%

14%

6%

3%

8%

Commercial radio talkback programs

38%

33%

33%

33%

5%

28%

32%

21%

3%

11%

ABC radio talkback programs

45%

47%

47%

50%

10%

40%

25%

9%

4%

12%

News and opinion websites

49%

41%

38%

40%

5%

37%

33%

14%

3%

8%

Internet blogs

20%

20%

17%

20%

3%

17%

36%

26%

4%

14%

Overall, trust in media has changed little since this question was asked last year. Trust has stayed much the same or increased slightly for all media measured.

The most trusted media were ABC TV news and current affairs (74% a lot/some trust) and ABC radio news and current affairs (69%).

The least trusted were internet blogs (20%) and commercial radio talkback programs (33%).

Trust in Newspapers

Jun 25, 2012

Q. How much trust do you have in what you read in the following newspapers?

Total a lot/some

25 Jul 11

Total a lot/some

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

The Australian

69%

60%

15%

45%

23%

12%

6%

The Telegraph (NSW only)

52%

49%

10%

39%

30%

19%

3%

Sydney Morning Herald (NSW only)

74%

69%

19%

50%

22%

6%

4%

The Age (Victoria only)

79%

76%

20%

56%

18%

5%

1%

Herald Sun (Victoria only)

54%

51%

8%

43%

32%

15%

1%

Courier Mail (Queensland only)

65%

51%

6%

45%

28%

13%

7%

* Note : Percentages based only on respondents who had read each newspaper.

Among those who have read the newspaper, 20% have a lot of trust in The Age and 19% have a lot of trust in the SMH. 15% of readers of The Australian have a lot of trust in the newspaper but only 10% have a lot of trust in The Telegraph and 8% in The Herald Sun.  49% have not much or no trust in The Telegraph and 47% have not much or no trust in The Herald Sun.

Overall, the most trusted newspapers were The Age (76% a lot/some trust) and the SMH (69%). The least trusted were The Telegraph (49% a lot/some trust), the HeraldSun (51%) and the Courier Mail (51%).

Since this question was asked last year, there have been significant declines in trust in the Courier Mail (down 14%) and The Australian (down 9%).

Liberal/National voters (70%) were more likely than Labor voters (48%) to have a lot or some trust in The Australian.

Trust in Media

Dec 12, 2011

Q. How much trust do you have in what you read or hear in the following media?

Total a lot/some

15 Mar 10

Total a lot /some

25 Jul 11

Total a lot /some A lot of trust Some trust Not much trust No trust at all Don’t know Don’t use
News and opinion in daily newspapers 62% 53% 46% 3% 43% 32% 13% 3% 5%
News and opinion in local newspapers 54% 52% 4% 48% 29% 11% 3% 5%
Commercial TV news and current affairs 64% 48% 43% 5% 38% 34% 19% 3% 2%
ABC TV news and current affairs 70% 71% 72% 23% 49% 14% 6% 3% 5%
Commercial radio news and current affairs 54% 46% 45% 4% 41% 30% 15% 3% 6%
ABC radio news and current affairs 62% 67% 67% 19% 48% 14% 6% 3% 10%
Commercial radio talkback programs 38% 33% 33% 5% 28% 32% 22% 3% 10%
ABC radio talkback programs 45% 47% 47% 7% 40% 28% 9% 3% 13%
News and opinion websites 49% 41% 38% 3% 35% 36% 14% 4% 9%
Internet blogs 20% 20% 17% 1% 16% 37% 25% 5% 15%

Since July, trust in media has dropped for daily newspapers (-7%) and commercial TV news and current affairs (-5%).

ABC TV news and current affairs has the highest number of people who have a lot/some trust (72%). This is followed by ABC radio news and current affairs (67%).

The lowest level of trust was recorded for internet blog (17%). This was followed by commercial radio talkback programs (33%).

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Trust in Media Commentators/Journalists

Sep 5, 2011

Q. How much trust do you have in the following media commentators and journalists?

Total know them Total a lot/some trust Total not much/no trust A lot of trust Some trust Not much trust No trust Not sure
Laurie Oakes 85% 75% 17% 33% 42% 11% 6% 8%
George Negus 91% 75% 16% 27% 48% 12% 4% 9%
Tony Jones 52% 54% 29% 16% 38% 18% 11% 17%
Michelle Grattan 42% 47% 34% 13% 34% 22% 12% 20%
Andrew Bolt 52% 43% 42% 13% 30% 18% 24% 15%
Neil Mitchell 48% 42% 40% 10% 32% 21% 19% 19%
Jon Faine 33% 38% 40% 9% 29% 26% 14% 22%
Alan Jones 84% 38% 49% 9% 29% 16% 33% 13%

The best-known media commentators and journalists were George Negus (91%), Laurie Oakes (85%) and Alan Jones (84%).

Laurie Oakes and George Negus were the most trusted and Alan Jones the least trusted.

(Note: respondents who did not know of each commentator/journalist have been excluded from the above table).

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