Trust in Media

Jul 25, 2011

Q. How much trust do you have in what you read or hear in the following media?

Total a lot/some

15 Mar 10

Total a lot /some A lot of trust Some trust Not much trust No trust at all Don’t know Don’t use
News and opinion in daily newspapers 62% 53% 6% 47% 29% 10% 2% 6%
News and opinion in local newspapers 54% 6% 48% 29% 8% 2% 6%
Commercial TV news and current affairs 64% 48% 5% 43% 30% 17% 2% 3%
ABC TV news and current affairs 70% 71% 23% 48% 15% 6% 2% 6%
Commercial radio news and current affairs 54% 46% 4% 42% 32% 12% 3% 7%
ABC radio news and current affairs 62% 67% 21% 46% 17% 4% 2% 10%
Commercial radio talkback programs 38% 33% 5% 28% 32% 22% 3% 10%
ABC radio talkback programs 45% 47% 10% 37% 27% 9% 3% 13%
News and opinion websites 49% 41% 5% 36% 35% 12% 3% 9%
Internet blogs 20% 20% 2% 18% 35% 25% 5% 16%

Trust in media has dropped in all the types of media listed above since 15th March 2010 – except for ABC outlets, which have actually increased slightly.

ABC TV news and current affairs collects the highest number of people who have a lot/some trust (71%). This is followed by ABC radio news and current affairs (67%).

The lowest level of trust was recorded for internet blog (20% – the same as in March 2010). This was followed by commercial radio talkback programs (33%).

The biggest drop in trust was for Commercial TV news and current affairs which dropped from 64% to 49% for the total number of people who selected a lot/some trust.

Another big drop was in the level of trust for news and opinion in daily newspapers, which dropped from 62% in March 2010 to 53% for the total number of people who selected a lot/some trust.

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