Trust in media

Jan 22, 2013

Q. How much trust do you have in what you read or hear in the following media?

 

Total a lot
/some

15
Mar
10

Total a lot /some

25
Jul
11

Total a lot /some

12
Dec
11

Total a lot
/some

25
Jun
12

Total a lot
/some

21
Jan
13

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

Don’t use

News and opinion in daily newspapers

62%

53%

46%

52%

48%

4%

44%

29%

15%

1%

7%

News and opinion in local newspapers

54%

52%

56%

55%

7%

48%

24%

13%

1%

6%

Commercial TV news and current affairs

64%

48%

43%

46%

44%

4%

40%

32%

19%

1%

2%

ABC TV news and current affairs

70%

71%

72%

74%

73%

22%

51%

14%

7%

1%

5%

Commercial radio news and current affairs

54%

46%

45%

45%

46%

4%

42%

32%

16%

2%

5%

ABC radio news and current affairs

62%

67%

67%

69%

70%

19%

51%

14%

6%

2%

9%

Commercial radio talkback programs

38%

33%

33%

33%

32%

3%

29%

28%

28%

2%

10%

ABC radio talkback programs

45%

47%

47%

50%

49%

8%

41%

23%

12%

3%

12%

News and opinion websites

49%

41%

38%

40%

40%

3%

37%

35%

16%

2%

6%

Internet blogs

20%

20%

17%

20%

23%

1%

22%

33%

29%

3%

12%

Overall, trust in media has changed little since this question was asked last year.

The most trusted media by a wide margin were ABC TV news and current affairs (73% a lot/some trust) and ABC radio news and current affairs (70%).

The least trusted were internet blogs (23%) and commercial radio talkback programs (32%).

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