Trust in media

Jun 23, 2015

Q. How much trust do you have in what you read or hear in the following media?

Total a lot /some trust

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

Don’t use

 

Total a lot /some Jul 11

Total a lot /some Jun 12

Total a lot /some Jan 13

Total a lot /some Nov 14

ABC TV news and current affairs

63%

21%

42%

17%

8%

3%

9%

 

71%

74%

73%

69%

SBS TV news and current affairs

61%

15%

46%

19%

5%

3%

12%

66%

ABC radio news and current affairs

58%

18%

40%

18%

8%

3%

13%

 

67%

69%

70%

62%

News and opinion in local newspapers

50%

6%

44%

29%

11%

3%

8%

 

54%

56%

55%

53%

ABC radio talkback programs

46%

9%

37%

25%

11%

3%

16%

 

47%

50%

49%

48%

Commercial TV news and current affairs

46%

7%

39%

31%

15%

3%

5%

 

48%

46%

44%

48%

News and opinion in daily newspapers

45%

5%

40%

31%

13%

3%

8%

 

53%

52%

48%

50%

Commercial radio news and current affairs

44%

5%

39%

29%

14%

3%

10%

 

46%

45%

46%

45%

News and opinion websites

39%

4%

35%

36%

11%

3%

10%

 

41%

40%

40%

42%

Commercial radio talkback programs

34%

5%

29%

29%

22%

3%

13%

 

33%

33%

32%

33%

Internet blogs

20%

2%

18%

39%

21%

4%

15%

 

20%

20%

23%

22%

Overall, trust in media has fallen a little since this question was asked last year – however rankings remain much the same.

The most trusted media were ABC TV news and current affairs (63% a lot/some trust), SBS TV news and current affairs (61%) and ABC radio news and current affairs (58%).

The least trusted were internet blogs (20%) and commercial radio talkback programs (34%).

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