Involvement in election campaign

Aug 26, 2013

Q. Over the last few weeks, which of the following types of involvement have you had in the Federal election campaign?

 

Total

 

Vote Labor

Vote Lib/Nat

Vote Greens

Met one of my local candidates

8%

10%

8%

5%

Received election leaflets in my letterbox

55%

57%

56%

66%

Been door-knocked by a political party

4%

5%

4%

3%

Been handed election materials in the street

7%

9%

7%

6%

Had a phone call from a political party

5%

5%

6%

7%

Been surveyed by phone or door-to-door (not online surveys)

4%

6%

4%

1%

Seen TV advertising or heard radio advertising from political parties

57%

60%

58%

66%

Watched interviews with politicians on TV or heard them on radio

44%

43%

46%

56%

Read articles about the election in newspapers or magazines

38%

35%

39%

53%

Been to a political meeting or event

2%

2%

2%

Seen election advertising on Youtube or Facebook

8%

11%

6%

12%

Joined a Facebook group related to the election

4%

5%

2%

5%

Done volunteer work for a candidate (e.g. letterboxing)

1%

1%

1%

1%

None of these

26%

22%

27%

17%

57% say they have seen TV or heard radio advertising from political parties, 55% have received election leaflets in their letterbox, 44% have watched or heard interviews with politicians on TV or radio and 38% have read articles about the election.

Greens voters were more likely to watch or listen to interviews with politicians (56%) and read articles (53%).

Older respondents tended to be more engaged with the election – of those aged 55+, 59% had watched or listened to interviews with politicians and 51% had read articles about the election.