Q. Which of the following apply to you?
|
Total |
Men |
Women |
Aged 18-34 |
Aged 35-54 |
Aged 55+ |
|
| I was sent an email link, Facebook message or tweet about this from a friend |
41% |
36% |
45% |
63% |
32% |
18% |
| I have read about Kony 2012 in the media |
75% |
73% |
76% |
73% |
74% |
78% |
| I searched online for the video |
19% |
18% |
20% |
31% |
14% |
8% |
| I watched all of the video Kony 2012 |
24% |
20% |
28% |
37% |
17% |
15% |
| I watched part of the video Kony 2012 |
29% |
28% |
29% |
34% |
26% |
25% |
| I visited the Kony 2012 website |
13% |
10% |
15% |
17% |
11% |
7% |
| I pledged support to the campaign on the website |
7% |
6% |
8% |
10% |
6% |
4% |
| I have donated or bought the kit |
5% |
6% |
5% |
9% |
4% |
3% |
| I sent a message to the policymakers and culturalmakers |
5% |
6% |
3% |
7% |
4% |
3% |
| Before this video I had not heard of Invisible Children or Joseph Kony |
63% |
57% |
70% |
64% |
63% |
62% |
| I have previously supported international aid organisations or campaigns |
42% |
38% |
46% |
43% |
38% |
49% |
* Based on those who have heard of Kony 2012
Of those aware of the campaign/video, more than half said they had watched all or part of the Kony 2012 video – although the most common way of hearing about the campaign was in the media (75%).
63% said they had never heard of the Invisible Children or Joseph Kony before the video.
However, only a small proportion took any form of action as a result of the campaign – 7% pledged support on the website and 5% said they donated or bought the kit.