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Main Reason for Free Downloading

7 May 2012

Q. What is the main reason you download films, music or television shows via the internet for free?

 

Total

Men

Women

Aged 18-34

Aged 35-54

Aged 55+

Income <

$600

pw

Income $600-

1,000

pw

Income $1,000-

1,600

pw

Income $1,600+

pw

Wish to access TV shows or movies not yet available in Australia

37%

35%

39%

48%

31%

19%

20%

34%

43%

42%

Just because it’s free

18%

17%

20%

18%

20%

13%

9%

19%

25%

18%

Accessing content that way is convenient

21%

23%

18%

20%

21%

23%

33%

19%

18%

18%

Films and movies are too expensive

9%

12%

7%

9%

11%

6%

14%

10%

8%

9%

Video formats from providers like iTunes are too restrictive

1%

2%

1%

1%

3%

2%

1%

1%

Other reason

12%

11%

12%

4%

13%

31%

23%

14%

3%

11%

Don’t know

1%

3%

2%

6%

15

1%

1%

 Based on 330 respondents who said they download films, music or television shows via the internet for free

37% said they download for free because they wish to access TV shows or movies not yet available in Australia, 21% because it is convenient and 18% just because it’s free. Only 9% download for free because films and videos are too expensive.

48% of under 35’s (the age group most likely to download) do it because they wish to access TV shows or movies not yet available in Australia.

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