Merger of Nine and Fairfax

Aug 14, 2018

Q. Do you think the merger of the media companies Nine and Fairfax will be good or bad for the following?

  Total good Total bad   Very good Good Bad Very bad Don’t know   Vote Labor Good Vote LNP Good
Quality of news coverage 47% 28%   9% 38% 17% 11% 25%   46% 59%
Diversity of news media 42% 34%   8% 34% 21% 13% 24%   41% 49%
Jobs in the media 33% 39%   6% 27% 26% 13% 28%   36% 39%
News coverage in regional areas 38% 32%   7% 31% 19% 13% 30%   39% 47%

Overall, respondents were more likely to think the Nine/Fairfax merger would be good for quality of news coverage and diversity of news media. They were more evenly split on whether it was good or bad for jobs in media and news coverage in regional areas.

 

Liberal National voters were more likely to think it will be good for quality of news coverage, diversity of news media and news coverage in regional areas.