Mining Tax Advertising

Jun 7, 2010

 Q. Thinking about the proposed resources super profits tax and the current advertising by the Government and the mining companies, who is more believable – the Government or the mining companies?

  Total Vote Labor Vote Lib/Nat Vote Greens Vote Other/Ind.
The Government 33% 62% 9% 51% 28%
The mining companies 36% 11% 68% 20% 37%
Don’t know 31% 28% 23% 29% 35%

 Respondents were divided over the believability of advertising by the Government and the mining industry of the proposed resources super profits tax.

 36% think the mining companies’ advertising is more believable and 33% think the Government’s is more believable. 31% don’t know which is more believable.

 Opinions are closely associated with voting intention. 62% of Labor voters think the Government’s advertising is more believable and 68% of Liberal/National voters favour the mining companies’. Greens voters are more likely to believe the Government (51%/20%).

There is a significant difference in opinion by gender – men are more likely to believe the Government (Govt. 41%/Mining cos. 36%/Don’t know 24%) and women more likely to believe the mining companies or say they don’t know (26%/35%/38%).