On-line Purchasing Behaviour

Jan 17, 2011

Q. In the last 12 months, have you ever looked at items or products in a store, then bought it on line?

Q. In the last 12 months, have you ever looked at items or products on line, then bought it at a store (i.e. an actual shop or store, not an “online store”)?

Looked at store, bought on-line 49%
Looked on-line, bought at store 61%

49% of all respondents said they had looked at products in a store, then bought online – while 61% said they had looked online, then bought at a store.