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Essential Report

Privacy on the internet

Apr 8, 2015
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Q. Have you ever taken any of the following actions to protect your privacy on the internet?

  Total   Men Women Aged 18-34 Aged 35-54 Aged 55+
Cleared cookies and browser in history 74% 76% 73% 74% 75% 73%
Set your browser to disable or turned off cookies 50% 52% 48% 50% 53% 45%
Stopped using a website you think might be using information about you 51% 53% 50% 56% 51% 46%
Deleted something you posted in the past 48% 45% 51% 66% 46% 29%
Decided not to use a website because they wanted your real name 46% 46% 46% 52% 47% 39%
Used a false name or untraceable username 36% 37% 35% 51% 33% 23%
Use a non-identifiable email address 31% 36% 26% 40% 29% 21%
Used a Virtual Private Network or Tor 16% 21% 11% 22% 17% 5%

Actions most likely to have been taken to protect privacy were clearing cookies and browser in history (74%), stopped using a website that might be using your information (51%) and setting browser to disable or turning off cookies (50%).