Rating Coverage of Live Sport on TV

Nov 22, 2010

Q. How would you rate the coverage of live sport on free-to-air TV?

Q. How would you rate the coverage of live sport on pay TV?

FTA Pay
Total good 77% 80%
Total poor 17% 5%
Very good 19% 40%
Good 58% 40%
Poor 14% 3%
Very poor 3% 2%
Don’t know 6% 15%

*Note : Percentages based on those who watch live sport on FTA/pay TV.

77% of those who watch sport on FTA TV rate the coverage good and 17% say it is poor. For watchers of pay TV, 80% say good and 5% poor.

40% of viewers rate pay TV “very good” compared to 19% for FTA TV.

For pay TV coverage, those watching more frequently are more likely to give higher positive ratings – for those viewing at least twice a week, 70% rated it very good, 26% good and only 1% poor or very poor.

For FTA TV coverage, of those viewing at least twice a week, 29% rated it very good, 48% good and 20% poor or very poor.

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