Use of online media

Oct 23, 2012

Q. How often do you use the following online media –

 

Total use at least once a week

At least daily

Several times a week

About once a week

Less often

Never

Can’t say

Google

89%

52%

27%

10%

6%

5%

1%

Facebook

67%

46%

12%

9%

10%

22%

*

Newspaper websites

57%

22%

17%

18%

23%

20%

1%

Other news websites

55%

18%

20%

17%

23%

21%

1%

Blogs

21%

5%

7%

9%

23%

55%

1%

Websites about social and political campaigns

18%

3%

6%

9%

25%

55%

1%

Twitter

15%

6%

5%

4%

13%

71%

1%

52% say they use Google at least daily and 46% use Facebook at least daily.

Google is used more by – aged 18-24 (74% daily), aged 25-34 (63%), Greens voters (65%), income $1,600+ pw (61%).

Facebook is used more by – women (53% daily), aged 18-24 (82%), aged 25-34 (60%), Greens voters (55%).

Newspaper websites are used more by – aged 25-34 (28% daily), Lib/Nat voters (25%), income $1,600+ pw (30%).

Other news websites are used more by – men (42% at least several times a week), aged 25-34 (48%)

Blogs are used more by – aged 25-34 (38% at least once a week), Greens voters (45%), income $1,600+ pw (28%).

Campaign websites are used more by – aged 25-34 (31% at least once a week), Greens voters (40%).

Twitter is used more by – aged 18-24 (24% at least once a week), aged 25-34 (29%), Greens voters (26%).

Actions taken through online media

Oct 23, 2012

Q. In the past month, have you done any of the following?

 

Total

Men

Women

Aged

18-34

Aged

35-54

Aged 55+

Voted in an online poll (e.g. on a news site – not a market research survey like this one)

41%

43%

39%

47%

42%

34%

Posted a comment on any other website (not a blog or a news site)

33%

34%

32%

39%

33%

25%

Signed an online petition

29%

26%

31%

37%

26%

24%

Posted a comment on a blog

24%

24%

25%

33%

25%

14%

Posted a comment on a news website

15%

18%

12%

16%

17%

10%

Posted a comment on Twitter (i.e. tweeted)

13%

13%

12%

22%

12%

2%

The most common online actions were voting in an online poll (41% in the past month) and posting comment on a website other than a blog or news site (33%). 29% said they had signed an online petition.

There were not major differences by gender – although men were a little more likely to post comments on news websites.

Younger people (aged 18-34) were more likely to take all actions except for posting comments on news sites.