Use of online media

Oct 23, 2012

Q. How often do you use the following online media –

 

Total use at least once a week

At least daily

Several times a week

About once a week

Less often

Never

Can’t say

Google

89%

52%

27%

10%

6%

5%

1%

Facebook

67%

46%

12%

9%

10%

22%

*

Newspaper websites

57%

22%

17%

18%

23%

20%

1%

Other news websites

55%

18%

20%

17%

23%

21%

1%

Blogs

21%

5%

7%

9%

23%

55%

1%

Websites about social and political campaigns

18%

3%

6%

9%

25%

55%

1%

Twitter

15%

6%

5%

4%

13%

71%

1%

52% say they use Google at least daily and 46% use Facebook at least daily.

Google is used more by – aged 18-24 (74% daily), aged 25-34 (63%), Greens voters (65%), income $1,600+ pw (61%).

Facebook is used more by – women (53% daily), aged 18-24 (82%), aged 25-34 (60%), Greens voters (55%).

Newspaper websites are used more by – aged 25-34 (28% daily), Lib/Nat voters (25%), income $1,600+ pw (30%).

Other news websites are used more by – men (42% at least several times a week), aged 25-34 (48%)

Blogs are used more by – aged 25-34 (38% at least once a week), Greens voters (45%), income $1,600+ pw (28%).

Campaign websites are used more by – aged 25-34 (31% at least once a week), Greens voters (40%).

Twitter is used more by – aged 18-24 (24% at least once a week), aged 25-34 (29%), Greens voters (26%).

Actions taken through online media

Oct 23, 2012

Q. In the past month, have you done any of the following?

 

Total

Men

Women

Aged

18-34

Aged

35-54

Aged 55+

Voted in an online poll (e.g. on a news site – not a market research survey like this one)

41%

43%

39%

47%

42%

34%

Posted a comment on any other website (not a blog or a news site)

33%

34%

32%

39%

33%

25%

Signed an online petition

29%

26%

31%

37%

26%

24%

Posted a comment on a blog

24%

24%

25%

33%

25%

14%

Posted a comment on a news website

15%

18%

12%

16%

17%

10%

Posted a comment on Twitter (i.e. tweeted)

13%

13%

12%

22%

12%

2%

The most common online actions were voting in an online poll (41% in the past month) and posting comment on a website other than a blog or news site (33%). 29% said they had signed an online petition.

There were not major differences by gender – although men were a little more likely to post comments on news websites.

Younger people (aged 18-34) were more likely to take all actions except for posting comments on news sites.

Importance of online media for news and information

Oct 23, 2012

Q. How important are the following online media to you personally for news and information?

 

Total very/quite important

Very important

Quiet important

A little important

Not important

Can’t say

Google

52%

24%

28%

26%

19%

3%

Newspaper websites

43%

17%

26%

29%

24%

4%

Other news websites

41%

14%

27%

29%

27%

4%

Facebook

28%

13%

15%

23%

48%

2%

Websites about social and political campaigns

16%

4%

12%

21%

57%

6%

Blogs

12%

3%

9%

21%

62%

6%

Twitter

9%

3%

6%

8%

75%

8%

Google is the most important source of news and information (52% very/quite important). Although Facebook tends to be used more frequently, it is not as important as news websites for news and information.

Google is more important to – aged 18-24 (71% very/quite important), aged 25-34 (59%) and incomes over $1,600 pw (57%).

Newspaper websites are more important to – aged 25-34 (54% very/quite important) and incomes over $1,000 pw (51%).

Other news websites are more important to – aged 25-34 (50% very/quite important).

Facebook is more important to – aged 18-24 (51% very/quite important) and aged 25-34 (43%).

Websites about social and political campaigns are more important to – aged 18-24 (23% very/quite important), aged 25-34 (25%) and Greens voters (33%).

Blogs are more important to – aged 18-24 (19% very/quite important), aged 25-34 (21%) and Greens voters (23%).

Twitter is more important to – aged 18-24 (17% very/quite important) and aged 25-34 (20%).