Reasons for vote

Sep 5, 2013

Q. Which of the following are the main reasons why you will vote for that party? (up to 3 responses)

 

Total

 

 

Vote Labor

Vote Lib/Nat

Vote Greens

Other party/ Independent

Better at handling Australia’s economy

42%

29%

69%

7%

13%

Better at looking after the interests people like me

28%

37%

19%

25%

35%

They are more likely to represent the interests of all Australians

33%

37%

24%

33%

51%

I always vote for the same party

10%

13%

10%

9%

1%

They have a better leader

20%

35%

14%

5%

13%

More trustworthy than the other parties

22%

21%

15%

45%

33%

They are more united

12%

2%

21%

15%

5%

They are more capable of governing effectively than the other parties

15%

10%

26%

6%

3%

They have better policies on things like education and health

15%

29%

4%

21%

9%

They have better policies on things like environment and climate change

11%

13%

1%

55%

6%

They have better policies on things like industrial relations and supporting Australian workers

8%

16%

3%

8%

8%

They have better policies on things like national security and immigration

9%

3%

12%

15%

6%

We need a change of Government

18%

1%

28%

10%

36%

No reason

4%

5%

3%

1%

4%

Don’t know

2%

2%

2%

3%

4%

Main reasons for voting Labor were better at looking after the interests of people like me (37%), more likely to represent the interests of all Australians (37%) and have a better leader (35%).

Main reasons for voting Liberal or National were better at handling the economy (69%), need a change of Government (28%) and more capable of governing effectively (26%).

Reason for changing vote

Jun 17, 2013

Q. You say you currently intend to vote for a different party to the one you voted for in the last election. What is the main reason you have changed your vote to that party? (table based on those who have changed their vote)

 

Total

Vote Labor

Vote Lib/Nat

Vote Greens

They have better policies

11%

21%

15%

12%

They have a better leader

11%

27%

7%

They are more trustworthy

15%

7%

19%

44%

They are more competent

12%

20%

7%

They will be better for Australia’s future

23%

35%

22%

19%

They will be better for me personally

3%

13%

Other reason

18%

10%

15%

4%

Don’t know

8%

2%

2%

Note: Samples for voting intention columns are small – 8% of respondents have changed to Liberal/National, 3% to Labor and 2% to the Greens.

22% of those who have changed their vote to Liberal/National say the main reason is they will be better for Australia’s future, 20% say they are more competent and 19% more trustworthy.

Although sample sizes are very small, those changing their vote to Labor say they will be better for Australia’s future (35%) and they have a better leader (27%). Those switching their vote to the Greens tend to say they are more trustworthy (44%).

Julia Gillard and Kevin Rudd

Feb 21, 2011

Q. Do you think that Julia Gillard has been a better or a worse leader than Kevin Rudd?

Total Vote Labor Vote Lib/Nat Vote Greens
Total better 28% 47% 13% 30%
Total worse 33% 18% 48% 35%
A lot better 7% 15% 2% 3%
A little better 21% 32% 11% 27%
No difference 33% 32% 37% 30%
A little worse 15% 10% 17% 23%
A lot worse 18% 8% 31% 12%
Don’t know 6% 3% 2% 5%

Overall, respondents were split over whether Julia Gillard has been a better or worse leader than Kevin Rudd – 28% thought she had been better, 33% worse and 33% no different.

Labor voters were more likely to think she had been better (47%/18%) while Liberal/National voters though she had been worse (13%/48%). Greens voters were split 30% better/35% worse and 30% no different.

By gender – men split 24% better/37% worse compared to women 31% better/29% worse.

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