Reason for changing vote

Jun 17, 2013

Q. You say you currently intend to vote for a different party to the one you voted for in the last election. What is the main reason you have changed your vote to that party? (table based on those who have changed their vote)

 

Total

Vote Labor

Vote Lib/Nat

Vote Greens

They have better policies

11%

21%

15%

12%

They have a better leader

11%

27%

7%

They are more trustworthy

15%

7%

19%

44%

They are more competent

12%

20%

7%

They will be better for Australia’s future

23%

35%

22%

19%

They will be better for me personally

3%

13%

Other reason

18%

10%

15%

4%

Don’t know

8%

2%

2%

Note: Samples for voting intention columns are small – 8% of respondents have changed to Liberal/National, 3% to Labor and 2% to the Greens.

22% of those who have changed their vote to Liberal/National say the main reason is they will be better for Australia’s future, 20% say they are more competent and 19% more trustworthy.

Although sample sizes are very small, those changing their vote to Labor say they will be better for Australia’s future (35%) and they have a better leader (27%). Those switching their vote to the Greens tend to say they are more trustworthy (44%).

Party with better policies

Feb 11, 2013

Q. Which party do you think has the better policies for the following groups of people?

 

Labor Party

Liberal Party

No difference

Don’t know

Net

11 Feb 13

Net

6 Aug 12

Pensioners

32%

23%

31%

15%

+9

+11

Unemployed people

34%

21%

30%

15%

+13

+18

People with disabilities

35%

20%

29%

17%

+15

+16

Carers

30%

22%

30%

19%

+8

+12

People on low incomes

37%

21%

26%

16%

+16

+22

All working people

32%

31%

23%

14%

+1

-1

The Labor Party was thought to have better policies than the Liberal Party on all issues except “all working people” where both parties had similar ratings. In particular the Labor Party was thought to have better policies for people on low incomes (37% Labor/21% Liberal), unemployed people (34%/21%) and people with disabilities (35%/20%).

Of those aged 55+, 31% thought Labor had better policies for pensioners and 30% thought the Liberals had better policies.

32% think Labor has better policies for all working people and 31% think the Liberals have better policies. Employed people are more likely to think the Liberals have the better policies (35% Liberal/31% Labor).

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