Leader Attributes – Bill Shorten

May 27, 2014

Q. Which of the following describe your opinion of the Opposition Leader, Bill Shorten?

 

29 Oct 14

15 Apr

 

Total

27 May

Change

Intelligent

69%

63%

66%

+3

Hard working

65%

60%

66%

+6

Understands the problems facing Australia

50%

44%

53%

+9

A capable leader

49%

42%

51%

+9

Superficial

37%

43%

42%

-1

Good in a crisis

40%

36%

40%

+4

Out of touch with ordinary people

42%

44%

39%

-5

Trustworthy

34%

32%

36%

+4

Arrogant

35%

40%

36%

-4

Narrow-minded

31%

39%

35%

-4

More honest than most politicians

27%

26%

32%

+6

Erratic

30%

37%

32%

-5

Aggressive

31%

31%

32%

+1

Visionary

33%

28%

30%

+2

Intolerant

30%

32%

29%

-3

Bill Shorten’s key attributes were intelligent (66%), hard working (66%), understands the problems facing Australia (53%) and a capable leader (51%).

Since April, the largest shifts have been for a capable leader (+9), understands the problems facing Australia (+9), hard working (+6) and more honest than most politicians (+6).

Better Prime Minister

May 13, 2014

Q. Who do you think would make the better Prime Minister out of Tony Abbott and Bill Shorten?

 

Total

Vote Labor

Vote Lib/Nat

Vote Greens

Vote Other

22 Oct 2013

12 Nov

14 Jan 2014

11 Feb

8 April

Tony Abbott

36%

4%

81%

4%

23%

41%

42%

42%

40%

42%

Bill Shorten

37%

74%

3%

60%

35%

22%

27%

31%

30%

32%

Don’t know

28%

22%

16%

36%

42%

37%

31%

27%

31%

26%

37% of Australians believe Bill Shorten would make a better Prime Minister than Tony Abbott. This is just 1% more than selected Tony Abbott (36%).

28% don’t know who would make a better Prime Minister.

Since this question was last asked in April 2014, Tony Abbott has dropped -6% as preferred Prime Minister (down from 42%) and Bill Shorten has gained +5% (up from 32%).

Males (38%) were slightly more likely than females (34%) to select Tony Abbott. There was no difference between the genders in their preference from Bill Shorten, with 37% of males and 36% of females selecting him. Females (30%) were more likely than males (25%) to select ‘don’t know’.

Those aged 55+ (51%) were more likely than those aged under 30 (26%) or 30-55 (32%) to select Tony Abbott.

Those aged 30-55 (42%) were more likely than those aged under 30 (31%) or 55+ 30%) to select Bill Shorten. A very large number of those aged under 30 selected don’t know (44%).

Those in NSW (42%) were far more likely than those in QLD (28%) or VIC (34%) to select Tony Abbott.

Those in QLD (44%) were more likely to select Bill Shorten (just 34% of those in NSW and 35% of those in VIC selected Bill Shorten).

Labor Party reforms

Apr 30, 2014

Q. The Opposition Leader Bill Shorten has proposed reforms to the Labor Party to change the roles played by unions and party members in control of the party. These include making it easier to join the Labor Party, eliminating requirement to be a union member and increasing member involvement in selection of leaders and candidates.

Would these reforms make you more likely or less likely to vote for the Labor Party or would they make no difference to your vote?

 

Total

 

 

Vote Labor

Vote Lib/Nat

Vote Greens

Vote other

Total more likely

26%

38%

15%

38%

26%

Total less likely

6%

2%

10%

5%

7%

Much more likely

8%

16%

3%

5%

6%

A little more likely

18%

22%

12%

33%

20%

Make no difference

59%

51%

71%

49%

61%

A little less likely

2%

1%

1%

2%

4%

Much less likely

4%

1%

9%

3%

3%

Don’t know

9%

9%

4%

8%

6%

Overall, one-quarter of Australians (26%) say that the proposed reforms would make them more likely to vote for the Labor Party.

Most (59%) say that it will make no difference.

71% of Lib/Nat voters say that the reforms would make no difference to their likelihood to vote for the Labor Party.

Leader Attributes – Bill Shorten

Apr 15, 2014

Q. Which of the following describe your opinion of the Opposition Leader, Bill Shorten?

 

29 Oct 14

 

Total

15 Apr

Change

Intelligent

69%

63%

-6

Hard working

65%

60%

-5

Understands the problems facing Australia

50%

44%

-6

Out of touch with ordinary people

42%

44%

+2

Superficial

37%

43%

+6

A capable leader

49%

42%

-7

Arrogant

35%

40%

+5

Narrow-minded

31%

39%

+8

Erratic

30%

37%

+7

Good in a crisis

40%

36%

-4

Trustworthy

34%

32%

-2

Intolerant

30%

32%

+2

Aggressive

31%

31%

Visionary

33%

28%

-5

More honest than most politicians

27%

26%

-1

Bill Shorten’s key attributes were intelligent (63%), hard working (60%), understands the problems facing Australia (44%) and out of touch with ordinary people (44%). Since October, the largest shifts have been for narrow-minded (+8), a capable leader (-7), erratic (+7), intelligent (-6), understands the problems facing Australia (-6) and superficial (+6).

Leader Attributes – Comparisons

Apr 15, 2014
 

Abbott

Shorten

 

Difference

Arrogant

58%

40%

+18

Narrow-minded

56%

39%

+17

Intolerant

47%

32%

+15

Aggressive

45%

31%

+14

Out of touch with ordinary people

56%

44%

+12

More honest than most politicians

37%

26%

+11

Good in a crisis

45%

36%

+9

A capable leader

50%

42%

+8

Trustworthy

40%

32%

+8

Superficial

50%

43%

+7

Erratic

43%

37%

+6

Hard-working

66%

60%

+6

Visionary

34%

28%

+6

Understands the problems facing Australia

48%

44%

+4

Intelligent

59%

63%

-4

Compared to Bill Shorten, Tony Abbott is much more likely to be considered arrogant (+18), narrow minded (+17), intolerant (+15), aggressive (+14), out of touch with ordinary people (+12) and more honest than most politicians (+11).

Bill Shorten is regarded by more slightly respondents to be intelligent (-4).

Note that Bill Shorten’s ratings are mostly lower than those of Tony Abbott on both positive and negative attributes – presumably because he is less well known.

Better Prime Minister

Apr 8, 2014

Q. Who do you think would make the better Prime Minister out of Tony Abbott and Bill Shorten?

 

Total

Vote Labor

Vote Lib/Nat

Vote Greens

Vote other/

indep-endent

 

22 Oct 2013

12 Nov

14 Jan 2014

11 Feb

11 Mar

Tony Abbott

42%

9%

88%

14%

29%

41%

42%

42%

40%

39%

Bill Shorten

32%

67%

3%

54%

23%

22%

27%

31%

30%

33%

Don’t know

26%

25%

8%

31%

49%

37%

31%

27%

31%

28%

42%  (up 3%) think Tony Abbott would make the better Prime Minister and 32% (down 1%) favour Bill Shorten. 26% could not make a choice.

Tony Abbott is favoured 47%/29% among men and 37%/34% among women.

Better Prime Minister

Mar 11, 2014

Q. Who do you think would make the better Prime Minister out of Tony Abbott and Bill Shorten?

 

Total

Vote Labor

Vote Lib/Nat

Vote Greens

Vote other/

indep-endent

22 Oct 2013

12 Nov

10 Dec

14 Jan 2014

11 Feb

Tony Abbott

39%

6%

83%

12%

28%

41%

42%

43%

42%

40%

Bill Shorten

33%

67%

2%

58%

30%

22%

27%

33%

31%

30%

Don’t know

28%

27%

15%

29%

42%

37%

31%

24%

27%

31%

39%  (down 1%) think Tony Abbott would make the better Prime Minister and 33% (up 3%) favour Bill Shorten. 28% could not make a choice.

Tony Abbott is favoured 41%/35% among men and 36%/31% among women.

Better Prime Minister

Feb 11, 2014

Q. Who do you think would make the better Prime Minister out of Tony Abbott and Bill Shorten?

 

Total

 

Vote Labor

Vote Lib/Nat

Vote Greens

Vote other/

indep-endent

 

22 Oct 2013

12 Nov

10 Dec

14 Jan 2014

Tony Abbott

40%

9%

83%

14%

17%

41%

42%

43%

42%

Bill Shorten

30%

64%

1%

50%

22%

22%

27%

33%

31%

Don’t know

31%

26%

16%

36%

60%

37%

31%

24%

27%

40%  (down 2%) think Tony Abbott would make the better Prime Minister and 30% (down 1%) favour Bill Shorten. 31% (up 4%) could not make a choice.

Tony Abbott is favoured 43%/29% among men and 36%/30% among women.

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