Use of online media

Oct 23, 2012

Q. How often do you use the following online media –

 

Total use at least once a week

At least daily

Several times a week

About once a week

Less often

Never

Can’t say

Google

89%

52%

27%

10%

6%

5%

1%

Facebook

67%

46%

12%

9%

10%

22%

*

Newspaper websites

57%

22%

17%

18%

23%

20%

1%

Other news websites

55%

18%

20%

17%

23%

21%

1%

Blogs

21%

5%

7%

9%

23%

55%

1%

Websites about social and political campaigns

18%

3%

6%

9%

25%

55%

1%

Twitter

15%

6%

5%

4%

13%

71%

1%

52% say they use Google at least daily and 46% use Facebook at least daily.

Google is used more by – aged 18-24 (74% daily), aged 25-34 (63%), Greens voters (65%), income $1,600+ pw (61%).

Facebook is used more by – women (53% daily), aged 18-24 (82%), aged 25-34 (60%), Greens voters (55%).

Newspaper websites are used more by – aged 25-34 (28% daily), Lib/Nat voters (25%), income $1,600+ pw (30%).

Other news websites are used more by – men (42% at least several times a week), aged 25-34 (48%)

Blogs are used more by – aged 25-34 (38% at least once a week), Greens voters (45%), income $1,600+ pw (28%).

Campaign websites are used more by – aged 25-34 (31% at least once a week), Greens voters (40%).

Twitter is used more by – aged 18-24 (24% at least once a week), aged 25-34 (29%), Greens voters (26%).

Importance of online media for news and information

Oct 23, 2012

Q. How important are the following online media to you personally for news and information?

 

Total very/quite important

Very important

Quiet important

A little important

Not important

Can’t say

Google

52%

24%

28%

26%

19%

3%

Newspaper websites

43%

17%

26%

29%

24%

4%

Other news websites

41%

14%

27%

29%

27%

4%

Facebook

28%

13%

15%

23%

48%

2%

Websites about social and political campaigns

16%

4%

12%

21%

57%

6%

Blogs

12%

3%

9%

21%

62%

6%

Twitter

9%

3%

6%

8%

75%

8%

Google is the most important source of news and information (52% very/quite important). Although Facebook tends to be used more frequently, it is not as important as news websites for news and information.

Google is more important to – aged 18-24 (71% very/quite important), aged 25-34 (59%) and incomes over $1,600 pw (57%).

Newspaper websites are more important to – aged 25-34 (54% very/quite important) and incomes over $1,000 pw (51%).

Other news websites are more important to – aged 25-34 (50% very/quite important).

Facebook is more important to – aged 18-24 (51% very/quite important) and aged 25-34 (43%).

Websites about social and political campaigns are more important to – aged 18-24 (23% very/quite important), aged 25-34 (25%) and Greens voters (33%).

Blogs are more important to – aged 18-24 (19% very/quite important), aged 25-34 (21%) and Greens voters (23%).

Twitter is more important to – aged 18-24 (17% very/quite important) and aged 25-34 (20%).

Trust in Media

Dec 12, 2011

Q. How much trust do you have in what you read or hear in the following media?

Total a lot/some

15 Mar 10

Total a lot /some

25 Jul 11

Total a lot /some A lot of trust Some trust Not much trust No trust at all Don’t know Don’t use
News and opinion in daily newspapers 62% 53% 46% 3% 43% 32% 13% 3% 5%
News and opinion in local newspapers 54% 52% 4% 48% 29% 11% 3% 5%
Commercial TV news and current affairs 64% 48% 43% 5% 38% 34% 19% 3% 2%
ABC TV news and current affairs 70% 71% 72% 23% 49% 14% 6% 3% 5%
Commercial radio news and current affairs 54% 46% 45% 4% 41% 30% 15% 3% 6%
ABC radio news and current affairs 62% 67% 67% 19% 48% 14% 6% 3% 10%
Commercial radio talkback programs 38% 33% 33% 5% 28% 32% 22% 3% 10%
ABC radio talkback programs 45% 47% 47% 7% 40% 28% 9% 3% 13%
News and opinion websites 49% 41% 38% 3% 35% 36% 14% 4% 9%
Internet blogs 20% 20% 17% 1% 16% 37% 25% 5% 15%

Since July, trust in media has dropped for daily newspapers (-7%) and commercial TV news and current affairs (-5%).

ABC TV news and current affairs has the highest number of people who have a lot/some trust (72%). This is followed by ABC radio news and current affairs (67%).

The lowest level of trust was recorded for internet blog (17%). This was followed by commercial radio talkback programs (33%).

Comments »

Media Usage

Nov 7, 2011

Q. Thinking about where you get your news, on an average day which of the following media would you use? (multiple response)

Q. And which one is your main source of news?

Total used Main source Total use (weekdays) Dec 10
Daily newspaper 41% 13% 42%
Commercial (free-to-air) TV news 60% 31% 64%
ABC TV news 32% 8% 32%
SBS TV news 15% 2% 12%
Pay TV news 11% 3% 10%
Commercial radio news 28% 5% 27%
ABC radio news 18% 5% 17%
Internet news sites – e.g. newspaper sites, ABC, etc 59% 30% 55%
Internet blogs 8% * 6%
None of them 2% 2% 5%

The most used media for daily news were commercial TV news (60% use daily), internet news sites (59%) and daily newspapers (41%).

Since this question was last asked in December last year, usage of internet news sites has increased a little (+4%) and commercial TV news decreased a little (-4%).

The main sources of news were commercial TV news (31%) and internet news sites (30%).

Commercial TV news was the main source of news for 38% of those aged 45-64, 36% of women and 44% of part-time workers.

Internet news sites were the main source of news for 43% of those aged under 35 and 36% of full-time workers.

Daily newspapers were the main source of news for 26% of those aged 65+.

Comments »

News Sources – Weekends

Dec 13, 2010

Q. And where do you get your news on an average weekend?

  Total Vote Labor Vote Lib/Nat Vote Greens
Weekend newspaper 50% 51% 56% 43%
Commercial (free-to-air) TV news 59% 64% 62% 42%
ABC TV news 28% 29% 30% 29%
SBS TV news 10% 9% 10% 13%
Pay TV news 9% 9% 10% 3%
Commercial radio news 17% 15% 22% 10%
ABC radio news 13% 13% 14% 17%
Internet news sites – e.g. newspaper sites, ABC, etc 42% 41% 43% 42%
Internet blogs 4% 2% 4% 8%
None of them 6% 4% 3% 15%

 The most commonly used news sources on weekends are commercial TV news (59%), newspapers (50%) and internet news sites (42%). Respondents were more likely to read newspapers on weekends than weekdays (42% weekdays/50% weekends) but less likely to view commercial TV news (64%/59%) or internet news sites (55%/42%).

Respondents aged 55+ were more likely to use commercial TV news (65%), newspapers (61%), and ABC TV news (46%). Comments »

Trust in News Sources

Dec 13, 2010

Q. Please rate your level of trust in the news and information from each source.

 

Total always/usually trustworthy

Always trustworthy

Usually trustworthy

Seldom trustworthy

I do not trust it at all

Don’t know

ABC TV news 82% 21% 61% 7% 3% 8%
SBS TV news 78% 19% 59% 8% 2% 12%
ABC radio news 78% 18% 60% 8% 3% 12%
Commercial (free-to-air) TV news 69% 5% 64% 20% 6% 5%
Internet news sites – e.g. newspaper sites, ABC, etc 66% 5% 61% 18% 4% 12%
Newspapers 65% 3% 62% 22% 7% 6%
Commercial radio news 62% 4% 58% 19% 8% 11%
Pay TV news 48% 4% 44% 14% 6% 32%
Internet blogs 17% 1% 16% 31% 26% 26%

 The most trusted news sources were ABC TV news (82%), ABC radio news (78%) and SBS TV news (78%).

The least trustworthy were internet blogs (57% seldom/no trust), newspapers (29%), commercial radio news (27%) and commercial TV news (26%).

Women were more likely than men to trust commercial TV news (75%/62%), newspapers (68%/63%) and commercial radio news (68%/55%). Comments »

Trust in media

Mar 15, 2010

Q. How much trust do you have in what you read or hear in the following media?

  A lot Some Not much None Don’t know/use
ABC TV news and current affairs 25% 45% 14% 3% 13%
ABC radio news and current affairs 20% 42% 15% 4% 19%
Commercial TV news and current affairs 9% 55% 26% 5% 5%
News and opinion in daily newspapers 9% 53% 26% 4% 7%
Commercial radio news and current affairs 7% 47% 29% 6% 10%
ABC radio talkback programs 6% 39% 24% 5% 25%
News and opinion websites 5% 44% 31% 6% 15%
Commercial radio talkback programs 3% 35% 32% 11% 19%
Internet blogs 2% 18% 40% 15% 25%

 ABC TV and radio news and current affairs were the most trusted media (25% and 20% respectively have a lot of trust).

 Commercial TV news and current affairs programs have the highest consumption, but only 9% say they have a lot of trust in them.

And although consumption of newspapers and internet news sites is very similar, newspapers are considered more trustworthy (62% compared to 49% have a lot/some trust in them). Comments »

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