Involvement in politics

Jul 15, 2013

Q. Thinking about Federal politics and the election, which of the following have you personally done in the last week?

 

 

Total

 

 

Vote Labor

Vote Lib/Nat

Vote Greens

Seen any TV advertising by political parties

43%

46%

44%

38%

Received printed material from candidates.

27%

26%

27%

35%

Read about Federal politics in a newspaper

41%

43%

43%

39%

Watched Federal politicians on TV

56%

63%

54%

57%

Listened to Federal politicians on the radio

22%

21%

22%

32%

Listened to commentators talking about Federal politics on the radio

30%

32%

29%

34%

Watched commentators talking about Federal politics on the TV

48%

54%

47%

47%

Read anything about Federal politics on the internet

39%

47%

33%

49%

Discussed Federal politics and the election with friends or family

50%

56%

46%

60%

TV was the most common way for respondents to engage with politics over the past week. 56% said they had watched Federal politicians on TV and 48% had watched commentators talking about Federal politics on TV.

Labor voters were more likely to watch politicians (63%) or commentators (54%) on TV and also more likely to use the internet to read about politics (47%).

There were some substantial differences by age group – 30% of respondents aged under 35 read about politics in a newspaper compared to 57% of those aged 55+ and 42% of aged under 35 watched politicians on TV compared to 71% of aged 55+.

Influence on vote

Apr 15, 2013

Q. When deciding your vote in Federal elections, which of the following are you mostly influenced by?

 

Total

Vote Labor

Vote Lib/Nat

Vote Greens

The individual candidate

21%

22%

18%

29%

The candidate’s political party

47%

48%

56%

47%

The leader of the political party

21%

21%

22%

17%

Don’t know

11%

9%

4%

7%

47% of respondents said the political party is the main influence on their vote at Federal elections- 21% say they are mostly influenced by the individual candidate and 21% by the party leader.

Liberal/National voters (56%), those aged 55+ (53%) and incomes $1,600+ pw (56%) are more influenced by the party while Greens voters tend to be more influenced by the candidate (29%) and less by the leader (17%).

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