15 July 2013, 150713, candidates, election 2013, federal politics, print material, tv ads by political parties
Q. Thinking about Federal politics and the election, which of the following have you personally done in the last week?
|
|
Total
|
|
Vote Labor |
Vote Lib/Nat |
Vote Greens |
| Seen any TV advertising by political parties |
43% |
46% |
44% |
38% |
|
| Received printed material from candidates. |
27% |
26% |
27% |
35% |
|
| Read about Federal politics in a newspaper |
41% |
43% |
43% |
39% |
|
| Watched Federal politicians on TV |
56% |
63% |
54% |
57% |
|
| Listened to Federal politicians on the radio |
22% |
21% |
22% |
32% |
|
| Listened to commentators talking about Federal politics on the radio |
30% |
32% |
29% |
34% |
|
| Watched commentators talking about Federal politics on the TV |
48% |
54% |
47% |
47% |
|
| Read anything about Federal politics on the internet |
39% |
47% |
33% |
49% |
|
| Discussed Federal politics and the election with friends or family |
50% |
56% |
46% |
60% |
TV was the most common way for respondents to engage with politics over the past week. 56% said they had watched Federal politicians on TV and 48% had watched commentators talking about Federal politics on TV.
Labor voters were more likely to watch politicians (63%) or commentators (54%) on TV and also more likely to use the internet to read about politics (47%).
There were some substantial differences by age group – 30% of respondents aged under 35 read about politics in a newspaper compared to 57% of those aged 55+ and 42% of aged under 35 watched politicians on TV compared to 71% of aged 55+.
15 April 2013, 150413, candidates, party leader, political party
Q. When deciding your vote in Federal elections, which of the following are you mostly influenced by?
|
Total |
Vote Labor |
Vote Lib/Nat |
Vote Greens |
|
| The individual candidate |
21% |
22% |
18% |
29% |
| The candidate’s political party |
47% |
48% |
56% |
47% |
| The leader of the political party |
21% |
21% |
22% |
17% |
| Don’t know |
11% |
9% |
4% |
7% |
47% of respondents said the political party is the main influence on their vote at Federal elections- 21% say they are mostly influenced by the individual candidate and 21% by the party leader.
Liberal/National voters (56%), those aged 55+ (53%) and incomes $1,600+ pw (56%) are more influenced by the party while Greens voters tend to be more influenced by the candidate (29%) and less by the leader (17%).