Trust in Media

Jun 25, 2012

Q. How much trust do you have in what you read or hear in the following media?

 

Total a lot/some

15 Mar 10

Total a lot /some

25 Jul 11

Total a lot /some

12 Dec 11

 

Total a lot/some

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

Don’t use

News and opinion in daily newspapers

62%

53%

46%

52%

6%

46%

30%

11%

2%

6%

News and opinion in local newspapers

54%

52%

56%

7%

49%

27%

10%

2%

5%

Commercial TV news and current affairs

64%

48%

43%

46%

6%

40%

33%

16%

2%

3%

ABC TV news and current affairs

70%

71%

72%

74%

25%

49%

15%

5%

2%

5%

Commercial radio news and current affairs

54%

46%

45%

45%

5%

40%

32%

14%

3%

7%

ABC radio news and current affairs

62%

67%

67%

69%

23%

46%

14%

6%

3%

8%

Commercial radio talkback programs

38%

33%

33%

33%

5%

28%

32%

21%

3%

11%

ABC radio talkback programs

45%

47%

47%

50%

10%

40%

25%

9%

4%

12%

News and opinion websites

49%

41%

38%

40%

5%

37%

33%

14%

3%

8%

Internet blogs

20%

20%

17%

20%

3%

17%

36%

26%

4%

14%

Overall, trust in media has changed little since this question was asked last year. Trust has stayed much the same or increased slightly for all media measured.

The most trusted media were ABC TV news and current affairs (74% a lot/some trust) and ABC radio news and current affairs (69%).

The least trusted were internet blogs (20%) and commercial radio talkback programs (33%).

Trust in Media

Dec 12, 2011

Q. How much trust do you have in what you read or hear in the following media?

Total a lot/some

15 Mar 10

Total a lot /some

25 Jul 11

Total a lot /some A lot of trust Some trust Not much trust No trust at all Don’t know Don’t use
News and opinion in daily newspapers 62% 53% 46% 3% 43% 32% 13% 3% 5%
News and opinion in local newspapers 54% 52% 4% 48% 29% 11% 3% 5%
Commercial TV news and current affairs 64% 48% 43% 5% 38% 34% 19% 3% 2%
ABC TV news and current affairs 70% 71% 72% 23% 49% 14% 6% 3% 5%
Commercial radio news and current affairs 54% 46% 45% 4% 41% 30% 15% 3% 6%
ABC radio news and current affairs 62% 67% 67% 19% 48% 14% 6% 3% 10%
Commercial radio talkback programs 38% 33% 33% 5% 28% 32% 22% 3% 10%
ABC radio talkback programs 45% 47% 47% 7% 40% 28% 9% 3% 13%
News and opinion websites 49% 41% 38% 3% 35% 36% 14% 4% 9%
Internet blogs 20% 20% 17% 1% 16% 37% 25% 5% 15%

Since July, trust in media has dropped for daily newspapers (-7%) and commercial TV news and current affairs (-5%).

ABC TV news and current affairs has the highest number of people who have a lot/some trust (72%). This is followed by ABC radio news and current affairs (67%).

The lowest level of trust was recorded for internet blog (17%). This was followed by commercial radio talkback programs (33%).

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