Using social media while watching

Dec 3, 2013

Q. Do you use social media (e.g. Facebook, Twitter) while watching those TV programs or movies?

 

Total

 

Men

Women

 

Aged 18-34

Aged 35-54

Aged 55+

Yes, often

32%

29%

35%

47%

26%

9%

Yes, sometimes

29%

26%

32%

31%

29%

26%

No, never

38%

44%

32%

22%

45%

63%

Don’t know

*

*

1%

*

1%

* excludes those who never download

61% say they often or sometimes use social media while watching downloaded programs and movies.

Those most likely use social media were women (67%) and people aged 18-34 (78%).

Trust in groups to protect privacy

Oct 9, 2013

Q. How much trust do you have in the following groups to protect your privacy?

 

 A lot of trust

Some trust

A little trust

No trust

Don’t know

Your internet service provider

13%

37%

29%

18%

3%

Google

7%

27%

31%

32%

4%

Facebook

4%

11%

23%

57%

5%

Twitter

3%

9%

18%

55%

15%

The Australian government

9%

32%

33%

22%

4%

The US government

4%

19%

28%

43%

7%

Over half of people have no trust in Facebook (57%) or Twitter (55%) to protect their privacy. Just under half have no trust in the US government to protect their privacy (43%).

Very few people (13% or less) have a ‘lot of trust’ in the organisations listed to protect their privacy.

Just 41% of people have a lot/some trust in the Australian government to protect their privacy.

Those aged 18-24 (42%) and 25-34 (44%) were less likely to have no trust in Facebook. While those aged 35-44 (60%), 45-54 (66%), 55-64 (62%) and 65+ (63%) were more likely to have ‘no trust’.

The same theme was repeated for Twitter, with those aged 18-24 (31%) and 25-34 (45%) being less likely than those aged 35-44 (58%), 45-54 (63%), 55-64 (64%) and 65+ (63%) to have ‘no trust’.

Liberal/National voters were more likely to have a lot/some trust in the Australian government to protect their privacy (54%). Labor (33%) voters were less likely to have a lot/some trust in the Australian Government to protect their privacy.

 

Use of online media

Oct 23, 2012

Q. How often do you use the following online media –

 

Total use at least once a week

At least daily

Several times a week

About once a week

Less often

Never

Can’t say

Google

89%

52%

27%

10%

6%

5%

1%

Facebook

67%

46%

12%

9%

10%

22%

*

Newspaper websites

57%

22%

17%

18%

23%

20%

1%

Other news websites

55%

18%

20%

17%

23%

21%

1%

Blogs

21%

5%

7%

9%

23%

55%

1%

Websites about social and political campaigns

18%

3%

6%

9%

25%

55%

1%

Twitter

15%

6%

5%

4%

13%

71%

1%

52% say they use Google at least daily and 46% use Facebook at least daily.

Google is used more by – aged 18-24 (74% daily), aged 25-34 (63%), Greens voters (65%), income $1,600+ pw (61%).

Facebook is used more by – women (53% daily), aged 18-24 (82%), aged 25-34 (60%), Greens voters (55%).

Newspaper websites are used more by – aged 25-34 (28% daily), Lib/Nat voters (25%), income $1,600+ pw (30%).

Other news websites are used more by – men (42% at least several times a week), aged 25-34 (48%)

Blogs are used more by – aged 25-34 (38% at least once a week), Greens voters (45%), income $1,600+ pw (28%).

Campaign websites are used more by – aged 25-34 (31% at least once a week), Greens voters (40%).

Twitter is used more by – aged 18-24 (24% at least once a week), aged 25-34 (29%), Greens voters (26%).

Importance of online media for news and information

Oct 23, 2012

Q. How important are the following online media to you personally for news and information?

 

Total very/quite important

Very important

Quiet important

A little important

Not important

Can’t say

Google

52%

24%

28%

26%

19%

3%

Newspaper websites

43%

17%

26%

29%

24%

4%

Other news websites

41%

14%

27%

29%

27%

4%

Facebook

28%

13%

15%

23%

48%

2%

Websites about social and political campaigns

16%

4%

12%

21%

57%

6%

Blogs

12%

3%

9%

21%

62%

6%

Twitter

9%

3%

6%

8%

75%

8%

Google is the most important source of news and information (52% very/quite important). Although Facebook tends to be used more frequently, it is not as important as news websites for news and information.

Google is more important to – aged 18-24 (71% very/quite important), aged 25-34 (59%) and incomes over $1,600 pw (57%).

Newspaper websites are more important to – aged 25-34 (54% very/quite important) and incomes over $1,000 pw (51%).

Other news websites are more important to – aged 25-34 (50% very/quite important).

Facebook is more important to – aged 18-24 (51% very/quite important) and aged 25-34 (43%).

Websites about social and political campaigns are more important to – aged 18-24 (23% very/quite important), aged 25-34 (25%) and Greens voters (33%).

Blogs are more important to – aged 18-24 (19% very/quite important), aged 25-34 (21%) and Greens voters (23%).

Twitter is more important to – aged 18-24 (17% very/quite important) and aged 25-34 (20%).

Anxiety about Checking Emails and Social Media

Aug 13, 2012

Q. If you can’t check the following every 15 minutes do you get anxious?

 

Total

Aged

18-24

Aged

25-34

Text messages

9%

18%

15%

Mobile phone calls

8%

11%

16%

Social media (e.g. Facebook, Twitter)

6%

8%

13%

Personal e-mail

7%

6%

15%

Work email

8%

6%

14%

Voice mail

4%

11%

9% say they get anxious if they can’t check their text messages every 15 minutes and 8% get anxious about mobile phone calls and work emails.

18% of those aged 18-24 get anxious about checking text messages every 15 minutes but are less concerned about social media and emails.

More than one in ten people aged 25-34 get anxious about checking each media every 15 minutes – especially mobile phone calls (16%), text messages (15%) and personal emails (15%).

Are newspapers dying?

Jun 26, 2012


Stuart Washington says technology is transforming journalism but just how our future media will look is still unknown.

The massive cuts to Fairfax and News Limited is part of the worldwide trend pitting newspapers against online media.

But what will bloggers and twitterers “link” to if traditional media is decimated? Who will fund investigative journalism? And will opinion be reduced to the “comments” section of blogs where extreme views and abuse proliferate?

International digital businesses like Google, Apple and Facebook are radically changing (and profiting) from the new media landscape yet pay minimal tax rates. Google paid just $74,000 in taxes in Australia last year despite $1 billion in revenue, while traditional media companies are struggling to stay afloat as their advertising clients drift to the cheaper and trackable world of online.

Fairfax journalist Stuart Washington tells 3Q his concerns about the brave new digital world.

Banning Use of Social Media

Aug 22, 2011

Q. The British Prime Minister has suggested that in situations such as the recent riots, people should be banned from using social media such as Twitter and Facebook. Do you agree or disagree.

Total Vote Labor Vote Lib/Nat Vote Greens Aged 18-34 Aged 35-54 Aged 55+ Use frequently Use sometimes Use occasionally Never use
Total agree 47% 51% 51% 22% 29% 52% 62% 27% 55% 52% 64%
Total disagree 39% 38% 36% 65% 59% 31% 29% 62% 31% 31% 25%
Strongly agree 24% 25% 26% 5% 10% 28% 35% 14% 16% 24% 40%
Agree 23% 26% 25% 17% 19% 24% 27% 13% 39% 28% 24%
Disagree 24% 25% 21% 34% 30% 24% 20% 35% 20% 21% 17%
Strongly disagree 15% 13% 15% 31% 29% 9% 9% 27% 11% 10% 8%
Don’t know 13% 11% 13% 13% 13% 16% 9% 10% 13% 16% 11%

47% agreed with the suggestion to ban people from using social media in particular situations such as the recent UK riots and 39% disagreed.

Those most likely to disagree were Greens voters (65%) and people aged 18-34 (59%).

Responses were strongly associated with usage. 62% of those who use social media frequently disagreed compared to 31% of those who use sometimes/occasionally and 25% of those who never use.

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Use of Social Media

Aug 22, 2011

Q. How often do you personally use social media such as Twitter and Facebook?

Total Vote Labor Vote Lib/Nat Vote Greens Aged 18-34 Aged 35-54 Aged 55+
Frequently 34% 34% 30% 48% 58% 27% 18%
Sometimes 17% 19% 16% 22% 19% 19% 11%
Occasionally 18% 12% 21% 14% 10% 21% 22%
Never 30% 33% 32% 15% 10% 32% 49%
Don’t know 1% 2% * 1% 3% 1%

34% said they used social media frequently, 17% sometimes and 18% occasionally. 30% said they never used social media.

By age, 58% of 18-34’s said they used it frequently compared to only 18% of over 55’s. 41% of women used it frequently compared to 28% of men. Those on higher incomes were also more likely to use social media frequently – 37% of those earning $1,000+pw compared to 27% of those earning under $1,000pw.

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