The Bride (and Bridesmaid) stripped bare

Oct 5, 2010

First Published on The Drum 05/10/2010

New paradigms notwithstanding, the first week of the 43rd Parliament of Australia has confirmed a continuation of the gladiatorial contests that have characterised Australia’s model of presidential politics.

And that means a confronting truth for both Julia Gillard and Tony Abbott: the public’s perceptions of their personal strengths and weakness are central to the success of their respective political projects.

There was a time when character research was a dark art, the province of party focus groups, only dusted of at election time when attacks would be constructed around a candidate’s lack of ticker (read weight) or stubbornness (read age). The modern opinion polling means today it’s all out in the open.

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