Qantas’ Reputation

Nov 7, 2011

Q. Which of the following is likely to cause the most damage to Qantas’ reputation?

Total Vote Labor Vote Lib/Nat Vote Greens Regular air travellers
Qantas’ decision to ground all planes 59% 72% 44% 77% 60%
Industrial action by Qantas workers over pay and conditions 32% 20% 48% 18% 33%
Don’t know 9% 8% 8% 5% 7%

59% think that Qantas’ decision to ground all planes would cause the most damage to Qantas’ reputation and 32% think the workers’ industrial action would cause most damage.

Regular air travellers had similar views to less frequent travellers – 60% believed that the plane grounding would cause most damage to Qantas’ reputation.

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Qantas Dispute – Most to Blame

Oct 24, 2011

Q. Qantas and its workers are currently in dispute over pay, conditions and jobs. Who do you think is most to blame for this dispute – Qantas management or the workers?

Total Vote Labor Vote Lib/Nat Vote Greens
Qantas management 36% 54% 25% 47%
Qantas workers 13% 6% 22% 4%
Both equally 37% 30% 41% 34%
Don’t know 14% 10% 12% 15%

36% believe that Qantas management is most to blame for the current dispute and 13% think the workers are most to blame – 37% think both are equally to blame.

All demographic and voter groups are more likely to think management is to blame than workers.

54% of Labor voters and 47% of Greens voters think management is most to blame while Liberal/National voters are more likely to think both are equally to blame (41%).

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Qantas Dispute – Opinions

Oct 24, 2011

Q. Do you agree or disagree with the following statements?

Total agree Total disagree Strongly agree Agree Disagree Strongly disagree Don’t know
Moving some operations to Asia is necessary to ensure a strong future for Qantas 21% 61% 6% 15% 31% 30% 17%
Qantas should keep jobs in Australia 88% 7% 51% 37% 5% 2% 5%
Qantas CEO Alan Joyce is overpaid 73% 7% 49% 24% 6% 1% 20%
Qantas employees are overpaid 20% 44% 5% 15% 34% 10% 37%
Union industrial action at Qantas is irresponsible and disruptive 54% 31% 20% 34% 21% 10% 15%
Qantas workers have legitimate concerns which management should address 67% 13% 21% 46% 10% 3% 19%

Respondents most strongly agreed with the statements that “Qantas should keep jobs in Australia” (88% agree) and “Qantas CEO Alan Joyce is overpaid” (73%) – but they are more likely to disagree that “Qantas employees are overpaid” (20% agree/44% disagree).

While 54% agreed that “Union industrial action at Qantas is irresponsible and disruptive”, 67% agreed that “Qantas workers have legitimate concerns which management should address”.

61% disagreed that “Moving some operations to Asia is necessary to ensure a strong future for Qantas”.

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Qantas Dispute – Government Intervention

Oct 24, 2011

Q. Do you think the Federal Government should intervene in this dispute or is it up to Qantas and its workers to negotiate an agreement?

Total Vote Labor Vote Lib/Nat Vote Greens
Federal Government should intervene 24% 26% 26% 18%
Qantas and workers should negotiate an agreement 62% 65% 64% 65%
Don’t know 14% 9% 10% 18%

Only 24% think that the Federal Government should intervene in the Qantas dispute – 62% think it is up to Qantas and its workers to negotiate an agreement.

All demographic and voter groups were at least twice as likely to favour negotiation over intervention.

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Qantas Dispute – Damage to Reputation

Oct 24, 2011

Q. Which of the following is likely to cause the most damage to Qantas’ reputation?

Total Vote Labor Vote Lib/Nat Vote Greens
Cutting Australian jobs and moving some operations to Asia 62% 71% 56% 66%
Industrial action by Qantas workers over pay and conditions 27% 20% 36% 22%
Don’t know 11% 9% 9% 12%

62% believed that cutting Australian jobs and moving some operations to Asia was more likely to damage Qantas’ reputation than industrial action by Qantas workers. Only 27% thought industrial action would cause most damage.

Those most likely to think cutting jobs and moving operations offshore would cause most damage were women (69%), aged 55% (66%), Labor voters (71%) and Greens voters (66%). More than half of all demographic and voter groups believed cutting jobs would do most damage.

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