Trust in media commentators

Oct 8, 2012

Q. How much trust do you have in the following media commentators and journalists?

 

5 September 2011

This week

 

 

Total a lot/ some trust

Total not much/ no trust

Total a lot/ some trust

Total not much/ no trust

Total know them

A lot of trust

Some trust

Not much trust

No trust

Not sure

Laurie Oakes

75%

17%

72%

19%

84%

29%

43%

11%

8%

9%

George Negus

75%

16%

69%

21%

88%

20%

49%

14%

7%

10%

Tony Jones

54%

29%

53%

29%

55%

16%

37%

17%

12%

18%

Michelle Grattan

47%

34%

48%

28%

42%

15%

33%

17%

11%

24%

Neil Mitchell

42%

40%

46%

34%

47%

11%

35%

19%

15%

20%

Andrew Bolt

43%

42%

39%

46%

61%

12%

26%

16%

29%

16%

Jon Faine

38%

40%

38%

35%

36%

11%

26%

22%

13%

27%

Alan Jones

38%

49%

22%

67%

89%

8%

15%

15%

53%

10%

Respondents have the most trust in Laurie Oakes (72%) and George Negus (69%), with a high proportion of respondents aware of who they are.

Respondents have the least trust in Alan Jones (22%), with 53% of those that know him stating that they have no trust in him and 15% stating they do not have much trust in him (total 67% no trust).

Comparing the results to when the last time the question was polled a year ago on 5 September 2011, trust has fallen in George Negus (from 65% to 69%), Andrew Bolt (from 43% to 39%) and Alan Jones (from 38% to 22%).

In respect of Alan Jones, total not much/no trust rose considerably from 49% in September 2011 to 67% this week.

Looking at the results by voting intention, Coalition voters are the most likely to have trust in Alan Jones (36% total a lot/ some trust) whilst both Labor voters and Greens voters are the most likely to not trust him (each 79% total not much/ no trust).

No names rule in media jungle

Dec 14, 2010

First Published on The Drum 14/12/2010

Here is the word cloud that will prick a thousand egos – and restore some reality to the debate about the future of the media.

In an era of celebrity journos building Twitter empires and media business models inspired by the porn industry, the truth is that very few members of the public have any idea who is writing or reporting their daily news.

That’s what Essential Research found while working with the Media Alliance’s Future of Journalism Project – when asked to name  a journalist, the vast majority of respondents could come up with only one name: ‘Don’t Know’.

Comments »