Trust in Media

Dec 12, 2011

Q. How much trust do you have in what you read or hear in the following media?

Total a lot/some

15 Mar 10

Total a lot /some

25 Jul 11

Total a lot /some A lot of trust Some trust Not much trust No trust at all Don’t know Don’t use
News and opinion in daily newspapers 62% 53% 46% 3% 43% 32% 13% 3% 5%
News and opinion in local newspapers 54% 52% 4% 48% 29% 11% 3% 5%
Commercial TV news and current affairs 64% 48% 43% 5% 38% 34% 19% 3% 2%
ABC TV news and current affairs 70% 71% 72% 23% 49% 14% 6% 3% 5%
Commercial radio news and current affairs 54% 46% 45% 4% 41% 30% 15% 3% 6%
ABC radio news and current affairs 62% 67% 67% 19% 48% 14% 6% 3% 10%
Commercial radio talkback programs 38% 33% 33% 5% 28% 32% 22% 3% 10%
ABC radio talkback programs 45% 47% 47% 7% 40% 28% 9% 3% 13%
News and opinion websites 49% 41% 38% 3% 35% 36% 14% 4% 9%
Internet blogs 20% 20% 17% 1% 16% 37% 25% 5% 15%

Since July, trust in media has dropped for daily newspapers (-7%) and commercial TV news and current affairs (-5%).

ABC TV news and current affairs has the highest number of people who have a lot/some trust (72%). This is followed by ABC radio news and current affairs (67%).

The lowest level of trust was recorded for internet blog (17%). This was followed by commercial radio talkback programs (33%).

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Regulation of Newspapers

Dec 12, 2011

Q. Newspapers and magazines are regulated by the Australian Press Council which was established by the media industry and comprises representatives of media organisations and as well as independent members.

From what you read, do you think that the Press Council is doing a good or poor job of regulating newspapers in Australia?

Total Vote Labor Vote Lib/Nat Vote Greens
Total good 20% 22% 25% 14%
Total poor 25% 26% 22% 37%
Very good job 1% 3% 1%
Good job 19% 19% 24% 14%
Neither good nor poor 38% 38% 40% 31%
Poor job 17% 15% 16% 24%
Very poor job 8% 11% 6% 13%
Don’t know 17% 14% 13% 18%

20% believed that the Press Council is doing a good job of regulating newspapers and 25% thought it is doing a poor job. 38% say they are doing neither a good nor poor job and 17% don’t know.

Those most likely to think they are doing a good job were aged under 35 (25%) and Liberal/National voters (25%). Those most likely to think they are doing a poor job were aged 55+ (35%) and Greens voters (37%).

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Media Usage

Nov 7, 2011

Q. Thinking about where you get your news, on an average day which of the following media would you use? (multiple response)

Q. And which one is your main source of news?

Total used Main source Total use (weekdays) Dec 10
Daily newspaper 41% 13% 42%
Commercial (free-to-air) TV news 60% 31% 64%
ABC TV news 32% 8% 32%
SBS TV news 15% 2% 12%
Pay TV news 11% 3% 10%
Commercial radio news 28% 5% 27%
ABC radio news 18% 5% 17%
Internet news sites – e.g. newspaper sites, ABC, etc 59% 30% 55%
Internet blogs 8% * 6%
None of them 2% 2% 5%

The most used media for daily news were commercial TV news (60% use daily), internet news sites (59%) and daily newspapers (41%).

Since this question was last asked in December last year, usage of internet news sites has increased a little (+4%) and commercial TV news decreased a little (-4%).

The main sources of news were commercial TV news (31%) and internet news sites (30%).

Commercial TV news was the main source of news for 38% of those aged 45-64, 36% of women and 44% of part-time workers.

Internet news sites were the main source of news for 43% of those aged under 35 and 36% of full-time workers.

Daily newspapers were the main source of news for 26% of those aged 65+.

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Pay to Access News Websites

Nov 7, 2011

Q. Some newspapers in Australia now require readers to take out a subscription to view all their articles online. This means, while some news and opinion articles are free, readers will have to pay to access all content. How likely would you be to pay a subscription to access news websites?

Total Aged

18-34

Aged

35-54

Aged 55+ Main source Internet news sites
Total likely 9% 14% 6% 4% 8%
Total not likely 88% 80% 89% 95% 88%
Very likely 2% 2% 1% 2% 1%
Somewhat likely 7% 12% 5% 2% 7%
Not very likely 18% 18% 17% 19% 19%
Not at all likely 70% 62% 72% 76% 69%
Don’t know 4% 5% 5% 1% 5%

Only 9% of respondents said they would be very or somewhat likely to pay to access news websites.

Among those for whom news websites are their main source of news, only 8% said they would be likely to pay for access. Younger respondents were more likely to be willing to pay for access to news websites – 14% of those aged under 35.

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Australian Industries

Sep 5, 2011

Q. Thinking about Australian industries, how would you rate the current state of the following industries?

Total good Total poor Very good Good Poor Very poor
Mining 85% 15% 76% 9% 2% 13%
Construction 77% 23% 47% 30% 7% 16%
Hospitality 81% 19% 46% 35% 7% 12%
Tourism 81% 19% 45% 36% 7% 12%
Finance 76% 24% 44% 32% 8% 16%
Telecommunications 78% 22% 43% 35% 11% 11%
Media 72% 28% 38% 34% 12% 16%
Agriculture 75% 25% 36% 39% 9% 16%
Retail 75% 25% 26% 49% 16% 9%
Manufacturing 62% 38% 19% 43% 22% 16%

76% rate the state of the mining industry as very good – the only industry to score above 50%. However at least 75% think all other industries except manufacturing are in a very good or good state.

Only 19% rate manufacturing as very good – and 38% rate it poor or very poor.

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Most Important Industries

Sep 5, 2011

Q. And which of these industries are the three most important for Australia’s economic future?

Total Vote Labor Vote Lib/Nat Vote Greens
Mining 67% 77% 67% 61%
Agriculture 58% 57% 59% 58%
Tourism 46% 47% 43% 56%
Manufacturing 37% 30% 40% 36%
Construction 25% 26% 26% 31%
Finance 21% 18% 23% 17%
Retail 17% 18% 17% 12%
Telecommunications 14% 16% 11% 20%
Hospitality 10% 10% 9% 6%
Media 1% 1% 1% 1%
Don’t know 4% * 4% 3%

Australia’s most important industries are thought to be mining (67%), agriculture (58%), tourism (46%) and manufacturing (37%). Opinions are consistent across voter groups in terms of order of importance.

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Trust in Media

Jul 25, 2011

Q. How much trust do you have in what you read or hear in the following media?

Total a lot/some

15 Mar 10

Total a lot /some A lot of trust Some trust Not much trust No trust at all Don’t know Don’t use
News and opinion in daily newspapers 62% 53% 6% 47% 29% 10% 2% 6%
News and opinion in local newspapers 54% 6% 48% 29% 8% 2% 6%
Commercial TV news and current affairs 64% 48% 5% 43% 30% 17% 2% 3%
ABC TV news and current affairs 70% 71% 23% 48% 15% 6% 2% 6%
Commercial radio news and current affairs 54% 46% 4% 42% 32% 12% 3% 7%
ABC radio news and current affairs 62% 67% 21% 46% 17% 4% 2% 10%
Commercial radio talkback programs 38% 33% 5% 28% 32% 22% 3% 10%
ABC radio talkback programs 45% 47% 10% 37% 27% 9% 3% 13%
News and opinion websites 49% 41% 5% 36% 35% 12% 3% 9%
Internet blogs 20% 20% 2% 18% 35% 25% 5% 16%

Trust in media has dropped in all the types of media listed above since 15th March 2010 – except for ABC outlets, which have actually increased slightly.

ABC TV news and current affairs collects the highest number of people who have a lot/some trust (71%). This is followed by ABC radio news and current affairs (67%).

The lowest level of trust was recorded for internet blog (20% – the same as in March 2010). This was followed by commercial radio talkback programs (33%).

The biggest drop in trust was for Commercial TV news and current affairs which dropped from 64% to 49% for the total number of people who selected a lot/some trust.

Another big drop was in the level of trust for news and opinion in daily newspapers, which dropped from 62% in March 2010 to 53% for the total number of people who selected a lot/some trust.

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Trust in Newspapers

Jul 25, 2011

Q. How much trust do you have in what you read in the following newspapers?

A lot of trust Some trust Not much trust No trust at all Don’t know
The Australian 16% 53% 19% 8% 5%
The Telegraph (NSW only) 7% 45% 25% 21% 2%
Sydney Morning Herald (NSW only) 20% 54% 19% 6% 1%
The Age (Victoria only) 23% 56% 15% 3% 3%
Herald Sun (Victoria only) 7% 47% 32% 12% 2%
Courier Mail (Queensland only) 9% 56% 22% 12% 1%

* Note : Percentages based only on respondents who had read each newspaper.

Among those who have read each newspaper, 23% have a lot of trust in The Age and 20% have a lot of trust in the SMH. 16% of readers of The Australian have a lot of trust in the newspaper but only 7% have a lot of trust in The Telegraph and The Herald Sun.  46% have not much or no trust in The Telegraph and 44% have not much or no trust in The Herald Sun.

Liberal/National voters (21% and 57%) are more likely than Labor voters (17% and 50%) to have a lot or some trust in the Australian.

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