Trust in Media

Jun 25, 2012

Q. How much trust do you have in what you read or hear in the following media?

 

Total a lot/some

15 Mar 10

Total a lot /some

25 Jul 11

Total a lot /some

12 Dec 11

 

Total a lot/some

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

Don’t use

News and opinion in daily newspapers

62%

53%

46%

52%

6%

46%

30%

11%

2%

6%

News and opinion in local newspapers

54%

52%

56%

7%

49%

27%

10%

2%

5%

Commercial TV news and current affairs

64%

48%

43%

46%

6%

40%

33%

16%

2%

3%

ABC TV news and current affairs

70%

71%

72%

74%

25%

49%

15%

5%

2%

5%

Commercial radio news and current affairs

54%

46%

45%

45%

5%

40%

32%

14%

3%

7%

ABC radio news and current affairs

62%

67%

67%

69%

23%

46%

14%

6%

3%

8%

Commercial radio talkback programs

38%

33%

33%

33%

5%

28%

32%

21%

3%

11%

ABC radio talkback programs

45%

47%

47%

50%

10%

40%

25%

9%

4%

12%

News and opinion websites

49%

41%

38%

40%

5%

37%

33%

14%

3%

8%

Internet blogs

20%

20%

17%

20%

3%

17%

36%

26%

4%

14%

Overall, trust in media has changed little since this question was asked last year. Trust has stayed much the same or increased slightly for all media measured.

The most trusted media were ABC TV news and current affairs (74% a lot/some trust) and ABC radio news and current affairs (69%).

The least trusted were internet blogs (20%) and commercial radio talkback programs (33%).