Importance of online media for news and information

Oct 23, 2012

Q. How important are the following online media to you personally for news and information?

 

Total very/quite important

Very important

Quiet important

A little important

Not important

Can’t say

Google

52%

24%

28%

26%

19%

3%

Newspaper websites

43%

17%

26%

29%

24%

4%

Other news websites

41%

14%

27%

29%

27%

4%

Facebook

28%

13%

15%

23%

48%

2%

Websites about social and political campaigns

16%

4%

12%

21%

57%

6%

Blogs

12%

3%

9%

21%

62%

6%

Twitter

9%

3%

6%

8%

75%

8%

Google is the most important source of news and information (52% very/quite important). Although Facebook tends to be used more frequently, it is not as important as news websites for news and information.

Google is more important to – aged 18-24 (71% very/quite important), aged 25-34 (59%) and incomes over $1,600 pw (57%).

Newspaper websites are more important to – aged 25-34 (54% very/quite important) and incomes over $1,000 pw (51%).

Other news websites are more important to – aged 25-34 (50% very/quite important).

Facebook is more important to – aged 18-24 (51% very/quite important) and aged 25-34 (43%).

Websites about social and political campaigns are more important to – aged 18-24 (23% very/quite important), aged 25-34 (25%) and Greens voters (33%).

Blogs are more important to – aged 18-24 (19% very/quite important), aged 25-34 (21%) and Greens voters (23%).

Twitter is more important to – aged 18-24 (17% very/quite important) and aged 25-34 (20%).

Reading Newspapers

Jul 2, 2012

Q. How often do you read newspapers (in print, not online)?

 

Total

Aged 18-34

Aged 35-54

Aged 55+

Visit news websites daily

Visit news websites a few times a week

Visit news websites about once a week

Visit news websites less often

Never visit news websites

Daily

24%

15%

25%

34%

34%

20%

19%

14%

19%

A few times a week

23%

24%

25%

18%

22%

31%

14%

24%

14%

About once a week

22%

20%

22%

24%

19%

28%

37%

15%

14%

Less often

22%

30%

19%

16%

19%

15%

24%

39%

17%

Never

9%

11%

9%

8%

6%

6%

6%

7%

35%

24% said they read newspapers daily and 69% read at least once a week.

Older respondents read newspapers more frequently – 34% of those aged 55+ read daily. 28% of those on higher incomes ($1,600+ pw) read daily compared to 18% of those earning under $600 pw.

Those who visit news websites frequently also read newspapers more frequently – 34% of those visiting news websites daily also read newspapers daily.

Visiting News Websites

Jul 2, 2012

Q. And how often do you visit news websites?

 

Total

Aged 18-34

Aged 35-54

Aged 55+

Read news
papers daily

Read news
papers a few times a week

Read news
papers about once a week

Read news
papers less often

Never read news
papers

Daily

39%

39%

39%

38%

54%

38%

34%

33%

26%

A few times a week

23%

25%

25%

18%

19%

31%

29%

16%

15%

About once a week

11%

10%

10%

12%

8%

6%

18%

12%

7%

Less often

18%

18%

17%

20%

11%

19%

13%

32%

15%

Never

10%

8%

9%

12%

8%

6%

6%

8%

37%

39% said they visited news websites daily and 73% visit at least once a week.

Visiting news websites was similar across age groups but a little higher for those on higher incomes – 44% of those earning $1,600+ pw compared to 33% of those earning under $600 pw.

Those who read newspapers frequently also visit news websites more frequently – 54% of those reading newspapers daily also visit news websites daily.

Note that as this is an online survey, all respondents have access to the Internet.

Pay to Access News Websites

Jun 25, 2012

Q. Some newspapers in Australia now require readers to take out a subscription to view all their articles online. This means, while some news and opinion articles are free, readers will have to pay to access all content. How likely would you be to pay a subscription to access news websites?

 

Total

7 Nov 11

Total

Aged

18-34

Aged

35-54

Aged 55+

Read The Aust

Read SMH

Read Tele

Read The Age

Read Herald Sun

Read Courier mail

Total likely

9%

13%

22%

11%

6%

25%

28%

18%

22%

10%

18%

Total not likely

88%

82%

71%

85%

93%

72%

69%

79%

76%

88%

81%

Very likely

2%

3%

5%

3%

1%

12%

7%

6%

5%

4%

5%

Somewhat likely

7%

10%

17%

8%

5%

13%

21%

12%

17%

6%

13%

Not very likely

18%

17%

16%

18%

17%

19%

18%

19%

21%

19%

13%

Not at all likely

70%

65%

55%

67%

76%

53%

51%

60%

55%

69%

68%

Don’t know

4%

5%

7%

5%

*

3%

3%

4%

2%

2%

2%

13% of respondents said they would be very or somewhat likely to pay to access news websites – up from 9% recorded in November last year.

Younger respondents were more likely to be willing to pay for access to news websites – 22% of those aged under 35.

Current readers most likely to pay for access were readers of the SMH (28%), The Australian (25%) and The Age (22%).

Only 10% of HeraldSun readers said they would be likely to pay for access.

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