Reading Newspapers

Jul 2, 2012

Q. How often do you read newspapers (in print, not online)?

 

Total

Aged 18-34

Aged 35-54

Aged 55+

Visit news websites daily

Visit news websites a few times a week

Visit news websites about once a week

Visit news websites less often

Never visit news websites

Daily

24%

15%

25%

34%

34%

20%

19%

14%

19%

A few times a week

23%

24%

25%

18%

22%

31%

14%

24%

14%

About once a week

22%

20%

22%

24%

19%

28%

37%

15%

14%

Less often

22%

30%

19%

16%

19%

15%

24%

39%

17%

Never

9%

11%

9%

8%

6%

6%

6%

7%

35%

24% said they read newspapers daily and 69% read at least once a week.

Older respondents read newspapers more frequently – 34% of those aged 55+ read daily. 28% of those on higher incomes ($1,600+ pw) read daily compared to 18% of those earning under $600 pw.

Those who visit news websites frequently also read newspapers more frequently – 34% of those visiting news websites daily also read newspapers daily.

Pay to Access News Websites

Jun 25, 2012

Q. Some newspapers in Australia now require readers to take out a subscription to view all their articles online. This means, while some news and opinion articles are free, readers will have to pay to access all content. How likely would you be to pay a subscription to access news websites?

 

Total

7 Nov 11

Total

Aged

18-34

Aged

35-54

Aged 55+

Read The Aust

Read SMH

Read Tele

Read The Age

Read Herald Sun

Read Courier mail

Total likely

9%

13%

22%

11%

6%

25%

28%

18%

22%

10%

18%

Total not likely

88%

82%

71%

85%

93%

72%

69%

79%

76%

88%

81%

Very likely

2%

3%

5%

3%

1%

12%

7%

6%

5%

4%

5%

Somewhat likely

7%

10%

17%

8%

5%

13%

21%

12%

17%

6%

13%

Not very likely

18%

17%

16%

18%

17%

19%

18%

19%

21%

19%

13%

Not at all likely

70%

65%

55%

67%

76%

53%

51%

60%

55%

69%

68%

Don’t know

4%

5%

7%

5%

*

3%

3%

4%

2%

2%

2%

13% of respondents said they would be very or somewhat likely to pay to access news websites – up from 9% recorded in November last year.

Younger respondents were more likely to be willing to pay for access to news websites – 22% of those aged under 35.

Current readers most likely to pay for access were readers of the SMH (28%), The Australian (25%) and The Age (22%).

Only 10% of HeraldSun readers said they would be likely to pay for access.