On-line Purchasing – Frequency

Jan 17, 2011

Q. About how often have you purchased items and products on-line in the last 12 months (for example – books, clothing, computers, electrical appliances)?

Once 6%
2 or 3 times 25%
4-6 times 21%
7-12 times 15%
More than 12 times 20%
Total purchased online in last 12 months 88%
Not in last 12 months 12%

88% of respondents said they had purchased items and products online in the last 12 months. 35% had purchased online more than six times in the last 12 months.

44% of those aged 25-34 and 43% of those aged 35-44 said they had purchased online more than six times.

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On-line Purchasing – Products

Jan 17, 2011

If bought online in last 12 months –

Q. Which of the following products have you purchased on-line from Australian or overseas companies in last 12 months?

Purchased from Australian companies Purchased from overseas companies Not purchased
Books 34% 25% 50%
Music and video 36% 19% 52%
Clothing and shoes 37% 18% 54%
Computers and computer accessories 35% 19% 55%
Cameras 11% 6% 85%
Electrical appliances 25% 8% 69%
Furniture 12% 2% 86%
Wine and food 27% 4% 70%
Other products 52% 28% 37%

* Note – percentages are based on the respondents who said they bought online in the last 12 months.

Of those who had bought online, the most common purchases were books (50%), music and video (48%) clothing and shoes (46%) and computers and accessories (45%).

Respondents were more likely to buy products online from Australian companies – for most products, they were about twice as likely to buy from Australian companies as from overseas companies.

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On-line Purchasing – Reasons

Jan 17, 2011

If bought online in last 12 months –

Q. How important are the following as reasons for you buying online?

Very important Quite important A little important Not important Don’t know
Cheaper price 60% 29% 9% 2% 1%
More choice 45% 35% 15% 4% 1%
More convenient 50% 32% 13% 4% 1%

* Note – percentages are based on the respondents who said they bought online in the last 12 months.

60% said the cheaper price was very important in their decision to buy online, 50% said convenience was very important and 45% choice.

Of those who bought online more than six times, 66% say price is very important, 63% convenience and 56% choice.

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On-line Purchasing Behaviour

Jan 17, 2011

Q. In the last 12 months, have you ever looked at items or products in a store, then bought it on line?

Q. In the last 12 months, have you ever looked at items or products on line, then bought it at a store (i.e. an actual shop or store, not an “online store”)?

Looked at store, bought on-line 49%
Looked on-line, bought at store 61%

49% of all respondents said they had looked at products in a store, then bought online – while 61% said they had looked online, then bought at a store.

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GST on On-line Purchasing

Jan 17, 2011

Q. Currently GST is not charged on on-line purchases of less than $1,000 from overseas companies.  Would you approve or disapprove GST being applied to on-line purchases of less than $1,000 from overseas companies?

Total Vote Labor Vote Lib/Nat Vote Greens
Total approve 18% 17% 22% 19%
Total disapprove 71% 74% 67% 73%
Strongly approve 6% 8% 6% 5%
Approve 12% 9% 16% 14%
Disapprove 23% 22% 25% 19%
Strongly disapprove 48% 52% 42% 54%
Don’t know 11% 9% 11% 8%

71% disapprove of GST being applied to on-line purchases of less than $1,000 from overseas companies and 18% approve.

Strongest disapproval is shown by women (74%), Labor voters (74%), Greens voters (73%) and age groups 35-44 (77%) and 25-34 (74%).

74% of online shoppers disapprove and 17% approve – while for those who buy online more often (more than six times a year) 80% disapprove and 12% approve.

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Government decision making

Jan 17, 2011

Q. Governments often need to consider the interests of a number of stakeholders when making decisions, including those of corporate interests. In general, do you think when governments make decisions, they –

Total Vote Labor Vote Lib/Nat Vote Greens
Total favour corporate interests 60% 64% 55% 76%
Total favour voter interests 9% 4% 14% 2%
Very strongly favour corporate interests 26% 27% 20% 40%
Somewhat favour corporate interests 34% 37% 35% 36%
Balance the interests of voters and corporate interests 19% 21% 22% 15%
Somewhat favour the interests of voters 5% 2% 9%
Very strongly favour the interests of voters 4% 2% 5% 2%
Don’t know 12% 12% 8% 6%

60% of respondents think that governments in general make decisions in favour of corporate interests. 9% think they make decisions in favour of voter interests and 19% think they balance the interests of voters and corporations.

By gender – men split 56% corporate interests, 12% voters interests, 24% balanced and women 65% corporate, 4% voters, 15% balanced.

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