Reason for changing vote

Jun 17, 2013

Q. You say you currently intend to vote for a different party to the one you voted for in the last election. What is the main reason you have changed your vote to that party? (table based on those who have changed their vote)

 

Total

Vote Labor

Vote Lib/Nat

Vote Greens

They have better policies

11%

21%

15%

12%

They have a better leader

11%

27%

7%

They are more trustworthy

15%

7%

19%

44%

They are more competent

12%

20%

7%

They will be better for Australia’s future

23%

35%

22%

19%

They will be better for me personally

3%

13%

Other reason

18%

10%

15%

4%

Don’t know

8%

2%

2%

Note: Samples for voting intention columns are small – 8% of respondents have changed to Liberal/National, 3% to Labor and 2% to the Greens.

22% of those who have changed their vote to Liberal/National say the main reason is they will be better for Australia’s future, 20% say they are more competent and 19% more trustworthy.

Although sample sizes are very small, those changing their vote to Labor say they will be better for Australia’s future (35%) and they have a better leader (27%). Those switching their vote to the Greens tend to say they are more trustworthy (44%).