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  • Jun, 2012

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    Bias in Media Reporting

    Q. Overall, do you think media reporting is biased in favour or against the following groups?

     

    Biased in favour

    Biased against

    Not biased

    Don’t know

    Net score

    Business groups

    27%

    14%

    29%

    30%

    +13

    The Liberal Party

    26%

    22%

    26%

    26%

    +4

    Large corporations

    26%

    25%

    23%

    27%

    +1

    Environment groups

    22%

    25%

    26%

    27%

    -3

    The Greens

    19%

    27%

    27%

    27%

    -8

    Religious groups

    14%

    24%

    32%

    30%

    -10

    The Labor Party

    18%

    31%

    26%

    25%

    -13

    Unions

    18%

    32%

    23%

    26%

    -14

    Net score = bias in favour minus bias against.

    Overall, respondents think that media reporting is biased in favour of business groups and biased against unions, the Labor Party and religious groups. They were evenly divided over whether media reporting is biased for or against the Liberal Party, large corporations, and environment groups.

    Among Labor voters, 50% think the media are biased against the Labor Party and 43% think they are biased in favour of the Liberal Party.

    Among Coalition voters, 34% think the media are biased against the Liberal Party and 29% think they are biased in favour of the Labor Party.

    57% of Greens voters think the media are biased against the Greens.

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