Trust in media coverage of election campaign

Aug 19, 2013

Q. How much trust do you have in the way the following media have reported and commented on the election campaign so far?

 

Total a lot/sometrust

 

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

Don’t use

ABC TV

58%

22%

36%

10%

7%

8%

17%

SBS TV

52%

16%

36%

9%

5%

10%

24%

Commercial TV

29%

3%

26%

34%

19%

9%

9%

ABC radio

49%

16%

33%

10%

8%

8%

25%

Commercial radio

25%

4%

21%

27%

19%

10%

18%

The Australian

31%

5%

26%

15%

16%

9%

27%

The Telegraph (NSW)

25%

7%

18%

21%

28%

7%

19%

Sydney Morning Herald (NSW)

39%

7%

32%

21%

16%

8%

17%

The Age (Victoria)

42%

7%

35%

21%

13%

9%

15%

Herald Sun (Victoria)

30%

5%

25%

25%

26%

8%

12%

Courier Mail (Queensland)

23%

2%

21%

20%

21%

9%

27%

The most trusted media for coverage of the election campaign were ABC TV (58% trust), SBS TV (52%) and ABC radio (49%).

The most trusted newspapers were The Age (42%) and the Sydney Morning Herald (39%).

The least trusted media were the Courier Mail (23%), The Telegraph (25%) and commercial radio (25%).

Trust in newspapers

Jan 22, 2013

Q. How much trust do you have in what you read in the following newspapers?

 

Total a lot/some

25 Jul 11

Total a lot/some

25 Jun 12

Total a lot/some

21 Jan 13

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

The Australian

69%

60%

65%

10%

55%

20%

10%

5%

The Telegraph (NSW only)

52%

49%

48%

5%

43%

35%

15%

2%

Sydney Morning Herald (NSW only)

74%

69%

71%

12%

59%

20%

9%

1%

The Age (Victoria only)

79%

76%

71%

11%

60%

16%

9%

4%

Herald Sun (Victoria only)

54%

51%

50%

8%

42%

28%

20%

2%

Courier Mail (Queensland only)

65%

51%

57%

4%

53%

22%

19%

3%

* Note : Percentages based only on respondents who had read each newspaper.

Among those who have read the newspaper, 11% have a lot of trust in The Age and 12% have a lot of trust in the SMH. 10% of readers of The Australian have a lot of trust in the newspaper but only 5% have a lot of trust in The Telegraph and 4% in the Courier mail.  50% have not much or no trust in The Telegraph and 48% have not much or no trust in The Herald Sun.

Overall, the most trusted newspapers were The Age (71% a lot/some trust) and the SMH (71%). The least trusted were The Telegraph (48% a lot/some trust) and the HeraldSun (50%).

Since this question was asked last year, there have been increase in trust in the Courier Mail (up 6%) and The Australian (up 5%), while the Age has declined  by 5%.