Digital strategy for a Better State

Nov 9, 2010

The initial Better State site (betterstate.org.au) was built in October 2009 on a drupal platform.

We found that the site was too complex for people to take action, find content and created high barriers for revisitation and engagement.

We had a community of people who were linked to one or two services and were interested in how the umbrella campaign was running, but also wanted specific news and events from their delegates, union leaders and activists. They wanted to know about the service area they were involved with, not necessarily updates from all arms of the campaign.

Comments »

#spill paves the way for a more involved election with 24hr news and social media.

Jun 27, 2010

7pm hungry.

I, like many other ‘Gen Y-can’t-I-do-everything-on-my-iPhone?’, first heard about the political events of last week while browsing my iphone for twitter, news feeds and facebook status updates, in front of the slower to react television on Wednesday night.

And feed we did.

As soon as the door shut on the then Prime Minister’s office, social networks were abuzz with the thought of a coup, thousands of tweeps all across Australia were glued to their 140 character evening dinner, with each and all sharing their pointed opinion on the ensuing #spill.

24hr news was being fed from all of this online action, with sky news reporters constantly taking advice and proclaiming news from their iphone instant news features, SMS and Twitter.

Pass the buttered corn. Comments »