Reading Newspapers

Jul 2, 2012

Q. How often do you read newspapers (in print, not online)?

 

Total

Aged 18-34

Aged 35-54

Aged 55+

Visit news websites daily

Visit news websites a few times a week

Visit news websites about once a week

Visit news websites less often

Never visit news websites

Daily

24%

15%

25%

34%

34%

20%

19%

14%

19%

A few times a week

23%

24%

25%

18%

22%

31%

14%

24%

14%

About once a week

22%

20%

22%

24%

19%

28%

37%

15%

14%

Less often

22%

30%

19%

16%

19%

15%

24%

39%

17%

Never

9%

11%

9%

8%

6%

6%

6%

7%

35%

24% said they read newspapers daily and 69% read at least once a week.

Older respondents read newspapers more frequently – 34% of those aged 55+ read daily. 28% of those on higher incomes ($1,600+ pw) read daily compared to 18% of those earning under $600 pw.

Those who visit news websites frequently also read newspapers more frequently – 34% of those visiting news websites daily also read newspapers daily.

Concern about Newspapers Closing

Jul 2, 2012

Q. How concerned are you about the possibility that in the next few years, most daily newspapers will stop publishing?

 

Total

Vote ALP

Vote Lib

Vote Greens

Aged 18-34

Aged 35-54

Aged 55+

Read daily

Read a few times/ week

Read about once / week

Read less often/

never

Very concerned

24%

31%

21%

15%

18%

22%

34%

52%

23%

14%

9%

Somewhat concerned

24%

25%

27%

29%

21%

26%

25%

26%

34%

24%

16%

A little concerned

29%

19%

32%

29%

31%

30%

24%

14%

31%

35%

34%

Not at all concerned

19%

20%

16%

27%

23%

17%

16%

7%

11%

25%

29%

Don’t know

5%

5%

3%

1%

8%

4%

2%

1%

*

3%

12

48% were very or somewhat concerned about the possibility of most daily newspapers closing in the next few years and 48% were only a little or not at all concerned. 78% of those who read daily were very/somewhat concerned – and 52% were very concerned.

Those most concerned were women (53% very/somewhat), aged 55+ (59%) and Victorians (59%).

Government Support for Newspapers

Jul 2, 2012

Q. Would you approve or disapprove of the Australian Government taking action to maintain the publication of daily newspapers?

 

Total

Vote Labor

Vote Lib/Nat

Vote Greens

Read daily

Read a few times a week

Read about once a week

Read less often/

never

Total approve

52%

59%

49%

45%

68%

63%

44%

37%

Total disapprove

27%

23%

32%

33%

20%

22%

38%

29%

Strongly approve

17%

21%

14%

12%

32%

18%

14%

6%

Approve

35%

38%

35%

33%

36%

45%

30%

31%

Disapprove

20%

18%

23%

22%

12%

15%

32%

21%

Strongly disapprove

7%

5%

9%

11%

8%

7%

6%

8%

Don’t know

21%

18%

18%

22%

12%

15%

18%

35%

52% would approve of the Australian Government taking action to maintain the publication of daily newspapers and 27% disapproved.

Those most likely to approve were women (59%), Victorians (59%) and Labor voters (59%).

Are newspapers dying?

Jun 26, 2012


Stuart Washington says technology is transforming journalism but just how our future media will look is still unknown.

The massive cuts to Fairfax and News Limited is part of the worldwide trend pitting newspapers against online media.

But what will bloggers and twitterers “link” to if traditional media is decimated? Who will fund investigative journalism? And will opinion be reduced to the “comments” section of blogs where extreme views and abuse proliferate?

International digital businesses like Google, Apple and Facebook are radically changing (and profiting) from the new media landscape yet pay minimal tax rates. Google paid just $74,000 in taxes in Australia last year despite $1 billion in revenue, while traditional media companies are struggling to stay afloat as their advertising clients drift to the cheaper and trackable world of online.

Fairfax journalist Stuart Washington tells 3Q his concerns about the brave new digital world.