Trust in information

Feb 25, 2013

Q. How much trust do you have in the following for information on major public issues like immigration, climate change or the economy?

 

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

Don’t use

What I see on TV news and current affairs

5%

50%

30%

11%

3%

1%

What I hear on radio news and current affairs

5%

51%

30%

8%

3%

4%

What I hear on radio talkback

5%

35%

31%

17%

3%

9%

What I read in newspapers or online news sites

5%

51%

32%

8%

2%

2%

What politicians say

1%

12%

39%

43%

3%

2%

What I see online on blogs and social media

2%

20%

39%

22%

5%

11%

What I hear from friends and family

10%

53%

26%

6%

5%

1%

What I hear in my workplace

3%

37%

34%

10%

4%

11%

What I learn from my own research

35%

50%

6%

2%

2%

4%

 

 

Total

lot/some of trust

Vote Labor

Vote Lib/Nat

Vote Greens

What I see on TV news and current affairs

55%

54%

59%

40%

What I hear on radio news and current affairs

56%

53%

61%

34%

What I hear on radio talkback

40%

34%

46%

26%

What I read in newspapers or online news sites

56%

59%

58%

48%

What politicians say

13%

21%

8%

14%

What I see online on blogs and social media

22%

23%

23%

24%

What I hear from friends and family

63%

58%

66%

63%

What I hear in my workplace

40%

39%

43%

42%

What I learn from my own research

85%

86%

86%

83%

85% have a lot or some trust in what they learn from their own research, 63% in what they hear from friends and family, 56% in newspapers and radio and 55% in TV news and current affairs. Only 13% have a lot or some trust in what they hear from politicians and 22% have a lot/some trust in blogs and social media.

Labor voters tend to have a little more trust in newspapers while Liberal/National voters have a little more trust in radio and TV news and current affairs. Liberal/National voters also have above-average trust in radio talkback.

Trust in Media

Dec 12, 2011

Q. How much trust do you have in what you read or hear in the following media?

Total a lot/some

15 Mar 10

Total a lot /some

25 Jul 11

Total a lot /some A lot of trust Some trust Not much trust No trust at all Don’t know Don’t use
News and opinion in daily newspapers 62% 53% 46% 3% 43% 32% 13% 3% 5%
News and opinion in local newspapers 54% 52% 4% 48% 29% 11% 3% 5%
Commercial TV news and current affairs 64% 48% 43% 5% 38% 34% 19% 3% 2%
ABC TV news and current affairs 70% 71% 72% 23% 49% 14% 6% 3% 5%
Commercial radio news and current affairs 54% 46% 45% 4% 41% 30% 15% 3% 6%
ABC radio news and current affairs 62% 67% 67% 19% 48% 14% 6% 3% 10%
Commercial radio talkback programs 38% 33% 33% 5% 28% 32% 22% 3% 10%
ABC radio talkback programs 45% 47% 47% 7% 40% 28% 9% 3% 13%
News and opinion websites 49% 41% 38% 3% 35% 36% 14% 4% 9%
Internet blogs 20% 20% 17% 1% 16% 37% 25% 5% 15%

Since July, trust in media has dropped for daily newspapers (-7%) and commercial TV news and current affairs (-5%).

ABC TV news and current affairs has the highest number of people who have a lot/some trust (72%). This is followed by ABC radio news and current affairs (67%).

The lowest level of trust was recorded for internet blog (17%). This was followed by commercial radio talkback programs (33%).

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