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  • Nov, 2010

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    Watching Live Sport on TV

    Q. How often do you watch live sport on free-to-air TV?

    Q. How often do you watch live sport on pay TV?

    FTA Pay
    More than three times a week 11% 7%
    Two or three times a week 13% 5%
    About once a week 21% 8%
    About once a month 7% 4%
    Less often 9% 6%
    It varies, depending on the time of year 20% 10%
    Total watch 80% 39%
    Never 18% 59%
    Can’t say 2% 2%

    80% say they watch live sport on free-to-air TV and 39% watch on pay TV.

    45% watch at least once a week on free-to-air TV and 20% watch at least once a week on pay TV.

    57% of men and 31% of women watch on FTA TV at least once a week, while 25% of men and 14% of women watch on pay TV at least once a week.

    The age groups most likely to watch FTA at least once a week are 18-24 (52%) and 35-44 (49%) while those least likely are 65+ (39%) and 25-34 (39%).

    There were no substantial age differences for those watching on pay TV.

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  • Nov, 2010

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    Rating Coverage of Live Sport on TV

    Q. How would you rate the coverage of live sport on free-to-air TV?

    Q. How would you rate the coverage of live sport on pay TV?

    FTA Pay
    Total good 77% 80%
    Total poor 17% 5%
    Very good 19% 40%
    Good 58% 40%
    Poor 14% 3%
    Very poor 3% 2%
    Don’t know 6% 15%

    *Note : Percentages based on those who watch live sport on FTA/pay TV.

    77% of those who watch sport on FTA TV rate the coverage good and 17% say it is poor. For watchers of pay TV, 80% say good and 5% poor.

    40% of viewers rate pay TV “very good” compared to 19% for FTA TV.

    For pay TV coverage, those watching more frequently are more likely to give higher positive ratings – for those viewing at least twice a week, 70% rated it very good, 26% good and only 1% poor or very poor.

    For FTA TV coverage, of those viewing at least twice a week, 29% rated it very good, 48% good and 20% poor or very poor.

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