Watching Live Sport on TV

Nov 22, 2010

Q. How often do you watch live sport on free-to-air TV?

Q. How often do you watch live sport on pay TV?

FTA Pay
More than three times a week 11% 7%
Two or three times a week 13% 5%
About once a week 21% 8%
About once a month 7% 4%
Less often 9% 6%
It varies, depending on the time of year 20% 10%
Total watch 80% 39%
Never 18% 59%
Can’t say 2% 2%

80% say they watch live sport on free-to-air TV and 39% watch on pay TV.

45% watch at least once a week on free-to-air TV and 20% watch at least once a week on pay TV.

57% of men and 31% of women watch on FTA TV at least once a week, while 25% of men and 14% of women watch on pay TV at least once a week.

The age groups most likely to watch FTA at least once a week are 18-24 (52%) and 35-44 (49%) while those least likely are 65+ (39%) and 25-34 (39%).

There were no substantial age differences for those watching on pay TV.

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Rating Coverage of Live Sport on TV

Nov 22, 2010

Q. How would you rate the coverage of live sport on free-to-air TV?

Q. How would you rate the coverage of live sport on pay TV?

FTA Pay
Total good 77% 80%
Total poor 17% 5%
Very good 19% 40%
Good 58% 40%
Poor 14% 3%
Very poor 3% 2%
Don’t know 6% 15%

*Note : Percentages based on those who watch live sport on FTA/pay TV.

77% of those who watch sport on FTA TV rate the coverage good and 17% say it is poor. For watchers of pay TV, 80% say good and 5% poor.

40% of viewers rate pay TV “very good” compared to 19% for FTA TV.

For pay TV coverage, those watching more frequently are more likely to give higher positive ratings – for those viewing at least twice a week, 70% rated it very good, 26% good and only 1% poor or very poor.

For FTA TV coverage, of those viewing at least twice a week, 29% rated it very good, 48% good and 20% poor or very poor.

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