Trust in Media

Dec 12, 2011

Q. How much trust do you have in what you read or hear in the following media?

Total a lot/some

15 Mar 10

Total a lot /some

25 Jul 11

Total a lot /some A lot of trust Some trust Not much trust No trust at all Don’t know Don’t use
News and opinion in daily newspapers 62% 53% 46% 3% 43% 32% 13% 3% 5%
News and opinion in local newspapers 54% 52% 4% 48% 29% 11% 3% 5%
Commercial TV news and current affairs 64% 48% 43% 5% 38% 34% 19% 3% 2%
ABC TV news and current affairs 70% 71% 72% 23% 49% 14% 6% 3% 5%
Commercial radio news and current affairs 54% 46% 45% 4% 41% 30% 15% 3% 6%
ABC radio news and current affairs 62% 67% 67% 19% 48% 14% 6% 3% 10%
Commercial radio talkback programs 38% 33% 33% 5% 28% 32% 22% 3% 10%
ABC radio talkback programs 45% 47% 47% 7% 40% 28% 9% 3% 13%
News and opinion websites 49% 41% 38% 3% 35% 36% 14% 4% 9%
Internet blogs 20% 20% 17% 1% 16% 37% 25% 5% 15%

Since July, trust in media has dropped for daily newspapers (-7%) and commercial TV news and current affairs (-5%).

ABC TV news and current affairs has the highest number of people who have a lot/some trust (72%). This is followed by ABC radio news and current affairs (67%).

The lowest level of trust was recorded for internet blog (17%). This was followed by commercial radio talkback programs (33%).