Trust in Newspapers

Jun 25, 2012

Q. How much trust do you have in what you read in the following newspapers?

Total a lot/some

25 Jul 11

Total a lot/some

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

The Australian

69%

60%

15%

45%

23%

12%

6%

The Telegraph (NSW only)

52%

49%

10%

39%

30%

19%

3%

Sydney Morning Herald (NSW only)

74%

69%

19%

50%

22%

6%

4%

The Age (Victoria only)

79%

76%

20%

56%

18%

5%

1%

Herald Sun (Victoria only)

54%

51%

8%

43%

32%

15%

1%

Courier Mail (Queensland only)

65%

51%

6%

45%

28%

13%

7%

* Note : Percentages based only on respondents who had read each newspaper.

Among those who have read the newspaper, 20% have a lot of trust in The Age and 19% have a lot of trust in the SMH. 15% of readers of The Australian have a lot of trust in the newspaper but only 10% have a lot of trust in The Telegraph and 8% in The Herald Sun.  49% have not much or no trust in The Telegraph and 47% have not much or no trust in The Herald Sun.

Overall, the most trusted newspapers were The Age (76% a lot/some trust) and the SMH (69%). The least trusted were The Telegraph (49% a lot/some trust), the HeraldSun (51%) and the Courier Mail (51%).

Since this question was asked last year, there have been significant declines in trust in the Courier Mail (down 14%) and The Australian (down 9%).

Liberal/National voters (70%) were more likely than Labor voters (48%) to have a lot or some trust in The Australian.