Trust in use of personal information

Sep 24, 2013

Q. How much trust do you have in the following organisations to responsibly use any personal information they may have about you?

 

Total trust

 

A lot of trust

Some trust

A little trust

No trust

Don’t know

Not applicable to me

The medical profession

73%

35%

38%

19%

4%

3%

*

Law enforcement agencies

56%

20%

36%

27%

12%

4%

1%

Your employer

46%

19%

27%

21%

7%

3%

22%

Banks

45%

13%

32%

32%

19%

3%

*

Companies you buy things from in person

44%

7%

37%

37%

14%

4%

*

The Government

31%

6%

25%

35%

30%

3%

*

Mobile phone and internet providers

29%

4%

25%

40%

27%

4%

*

Companies you buy things from online

27%

3%

24%

43%

24%

4%

3%

Insurance companies

26%

4%

22%

36%

33%

3%

1%

TV networks

20%

3%

17%

37%

36%

6%

1%

Social media sites

12%

1%

11%

24%

54%

4%

5%

The most trusted people/organisations to use personal information were the medical profession (73% trust), law enforcement agencies (56%), employers (46%), banks (45%) and companies you buy things from in person (44%). The least trusted were social media sites (12%) and TV networks (20%).

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