Trust in use of personal information

Jul 1, 2014

Q. How much trust do you have in the following organisations to responsibly use any personal information they may have about you?

 

Total trust

 

A lot of trust

Some trust

A little trust

No trust

Don’t know

Not applic-able

to me

% change

 

Total trust 24 Sep 13

The medical profession

67%

32%

35%

22%

8%

2%

*

-6

73%

Law enforcement agencies

54%

19%

35%

28%

14%

3%

1%

-2

56%

Your employer

44%

18%

26%

21%

9%

3%

22%

-2

46%

Banks

44%

11%

33%

31%

21%

3%

*

-1

45%

Companies you buy things from in person

38%

4%

34%

40%

16%

5%

*

-6

44%

The Government

31%

5%

26%

32%

31%

5%

1%

31%

Companies you buy things from online

30%

4%

26%

39%

25%

4%

2%

+3

27%

Insurance companies

27%

4%

23%

37%

31%

4%

1%

+1

26%

Mobile phone and internet providers

23%

3%

20%

41%

31%

4%

1%

-6

29%

TV networks

19%

2%

17%

38%

34%

6%

2%

-1

20%

Social media sites

12%

1%

11%

29%

50%

5%

3%

12%

The most trusted people/organisations to use personal information were the medical profession (67% trust), law enforcement agencies (54%), employers (44%) and banks (44%). The least trusted were social media sites (12%) and TV networks (19%).

Since this question was asked in September last year, the main changes have been declines of 6% for the medical profession, companies you buy things from in person and mobile phone and internet providers.